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DTSTART;TZID=Europe/London:20260304T095500
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DTSTAMP:20260418T124547
CREATED:20260302T085103Z
LAST-MODIFIED:20260302T121521Z
UID:48216-1772618100-1772623800@worldxo.org
SUMMARY:Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Early)
DESCRIPTION:In the Experience Economy\, we talk about creating… \n🧠 “Memorable moments”\n🤯 “Unforgettable experiences”\n😍 “Making people feel something” \nWe know that the emotions we make people feel can drive memory. And memory drives future behaviour. \nAnd that translates into repeat visits\, recommendations\, secondary spend\, brand loyalty… Right? \nNot necessarily so. \nSimplified metrics and scoring systems can often flatten rich experiences into headline numbers\, ultimately having a negative impact on what we design. \nEnter Joe Timson\, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \n😩 Live experiences are really hard to measure. \nThis week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion\, narrative and a sense of place… and why that matters commercially. \nHe will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments\, arcs and spaces without reducing experience to a single score. \nYou’ll leave with an understanding of what actually drives value\, helping you unforgettable experiences for your attendees and unstoppable growth for your business. \n  \nWho should attend: \n\n\nExperience creators\nDesigners\nProducers\nStrategists\n\n\n  \nWhat you’ll learn: \n\n\nHow simplified scoring systems abstract reality and make us do the wrong thing\nHow human memory has evolved and the role of emotion\, narrative and a sense of place\nCavea’s approach to Making Memorable Measureable\n\n  \nAbout Joe Timson \nAfter a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \nLive experiences are really hard to measure. \nAs media fragments and the experience economy becomes increasingly central to people’s lives\, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests. \nCavea helps experience creators measure what actually drives value\, so they can deliver unforgettable experiences for guests and unstoppable growth for their business. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/making-memorable-measurable-a-practical-toolkit-for-understanding-emotional-moments-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joe-Timson-Early-1.png
END:VEVENT
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DTSTART;TZID=Europe/London:20260304T175500
DTEND;TZID=Europe/London:20260304T193000
DTSTAMP:20260418T124547
CREATED:20260302T085515Z
LAST-MODIFIED:20260302T121530Z
UID:48221-1772646900-1772652600@worldxo.org
SUMMARY:Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Late)
DESCRIPTION:In the Experience Economy\, we talk about creating… \n🧠 “Memorable moments”\n🤯 “Unforgettable experiences”\n😍 “Making people feel something” \nWe know that the emotions we make people feel can drive memory. And memory drives future behaviour. \nAnd that translates into repeat visits\, recommendations\, secondary spend\, brand loyalty… Right? \nNot necessarily so. \nSimplified metrics and scoring systems can often flatten rich experiences into headline numbers\, ultimately having a negative impact on what we design. \nEnter Joe Timson\, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \n😩 Live experiences are really hard to measure. \nThis week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion\, narrative and a sense of place… and why that matters commercially. \nHe will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments\, arcs and spaces without reducing experience to a single score. \nYou’ll leave with an understanding of what actually drives value\, helping you unforgettable experiences for your attendees and unstoppable growth for your business. \n  \nWho should attend: \n\n\nExperience creators\nDesigners\nProducers\nStrategists\n\n\n  \nWhat you’ll learn: \n\n\nHow simplified scoring systems abstract reality and make us do the wrong thing\nHow human memory has evolved and the role of emotion\, narrative and a sense of place\nCavea’s approach to Making Memorable Measureable\n\n  \nAbout Joe Timson \nAfter a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data\, Joe founded Cavea to address a clear problem: \nLive experiences are really hard to measure. \nAs media fragments and the experience economy becomes increasingly central to people’s lives\, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests. \nCavea helps experience creators measure what actually drives value\, so they can deliver unforgettable experiences for guests and unstoppable growth for their business. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/making-memorable-measurable-a-practical-toolkit-for-understanding-emotional-moments-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/03/Joe-Timson-Late-1.png
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