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DTSTART;TZID=Europe/London:20260715T095500
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DTSTAMP:20260713T162338Z
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UID:49699-1784109300-1784113200@worldxo.org
SUMMARY:Functional Experiences: The Next Growth Opportunity for the Experience Economy
DESCRIPTION:What changes when an experience promises a result?\nMost experiences are sold around enjoyment\, memory\, identity or status. But another category is emerging: experiences designed to produce a specific benefit that people can feel\, observe or measure. \nFunctional food has already made this idea familiar. Products now promise better energy\, sleep\, digestion\, focus or physical performance alongside taste and convenience. Similar thinking is spreading into travel\, leisure\, socialising\, education\, healthcare and the home. \nSleep retreats\, longevity tourism\, circadian lighting\, social fitness\, AI tutors and sensory experiences designed to support mental wellbeing all point towards the same shift. The experience is not simply enjoyable. It is expected to do something. \nAt this Campfire\, WXO Chief Content Officer Mike Goldsmith will explore the rise of functional experiences and why they could become a major growth area for the Experience Economy. \nMike will introduce a simple way to assess emerging concepts through two lenses: \nThe seed — the experience itself \nIs it better than the alternative\, easy to try\, compatible with existing behaviour\, observable and simple to explain? \nThe soil — the world around it \nAre cultural\, technological\, economic\, scientific\, demographic and regulatory conditions helping the idea move towards the mainstream? \nUsing examples including functional food\, Chromasonic\, Submersive\, Dreamachine\, Time Echoes and Room to Breathe\, the session will examine how outcome-led experiences are developing across different sectors — and where creators\, operators and brands might find new opportunities. \nAttendees will explore: \n\nWhat makes an experience genuinely functional\nHow functional experiences differ from ordinary leisure or wellness\nWhy measurable outcomes are becoming part of the value proposition\nHow to judge whether an emerging idea is ready to grow\nWhere functional models could appear within their own sector\nHow to apply the seed-and-soil framework to an existing concept\n\nThe Campfire will conclude with a collaborative discussion: what could your next experience help people do\, feel or become? \nWho is it for?\nExperience designers\, strategists\, operators\, venue owners\, brand leaders and anyone developing new experience formats or looking for future areas of growth. \nAbout Mike Goldsmith\nMike Goldsmith is Head of Content at the World Experience Organization\, where he leads content for its global community and curates London Experience Week. \nHe has a background in publishing strategy\, content creation and live events across music\, film\, videogames and other creative sectors\, alongside agency experience with brands including O2\, PlayStation\, Sky and the BBC. His work brings the rigour of publishing together with the creativity and cross-sector thinking of the Experience Economy. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/functional-experiences-the-next-growth-opportunity-for-the-experience-economy/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/Mike-Goldsmith-4.png
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