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DTSTART;TZID=Europe/London:20260715T175500
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DTSTAMP:20260709T115619Z
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UID:49673-1784138100-1784142000@worldxo.org
SUMMARY:After The Launch: How Competitive Socialising Venues Keep Guests Returning
DESCRIPTION:A practical Campfire on increasing repeat visits\, refreshing the guest experience and protecting revenue after launch excitement fades.\nThe problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit\, menus can become overcomplicated\, and discounting can train guests to wait for offers rather than pay full price. \nIn this 60-minute WXO Campfire – TJ Schier\, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond. \nThe session will cover how to: \n\nServe two types of guest\nIncrease repeat visits and visit frequency\nImprove perceived value without relying on discounts\nBuild concepts that can be refreshed rather than rebuilt\nChoose the right food-and-beverage mix\nAvoid common causes of the Year Two sales drop\nUse the team to deliver more consistent guest experiences\n\nYou’ll learn how to build a venue that can adapt\, give guests reasons to return and sustain sales beyond its first year. \nCompetitive socialising is one of the smartest\, agile sectors in the experience economy\, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads\, bringing TJ’s learnings into your business – whatever the sector. \nRead more about SmashSwing Golf: https://www.smashswing.golf \nRead a case study: https://sozolabs.com/smashswing \nAbout TJ Schier\nTJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese\, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector\, and 2.5 years helping grow BigShots Golf before its sale. He now speaks\, consults and develops attractions for gamified golf and competitive-socialising concepts. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/after-the-launch-how-competitive-socialising-venues-keep-guests-returning/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/07/TJ-Schier-late.png
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