BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:WXO
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260909T175500
DTEND;TZID=Europe/London:20260909T190000
DTSTAMP:20260923T152735Z
CREATED:20260908T170657Z
LAST-MODIFIED:20260923T152735Z
UID:50634-1788976500-1788980400@worldxo.org
SUMMARY:How Specificity in Experience Design Can Build Connection
DESCRIPTION:In life\, in work\, in entertainment\, people report an increased sense of fulfillment when they feel like they’re part of something bigger.\nAs our loneliness epidemic becomes increasingly untenable\, how can experience designers answer the call\, from both owners/operators and from humanity\, to bring people together and invite a sense of community and meaning? \nThis talk looks at the ways design can share a powerful\, immediate\, and relevant bigger story\, while giving people multiple ways to see themselves and their own experiences reflected in it\, through a simple three-part framework: \n\nSeeing yourself\nSeeing the bigger story\nSeeing them together\n\nWe’ll trace that framework across four case studies\, running from the smallest budget to the largest: a hand-folded DIY zine\, the Guinness Storehouse’s “Stoutie” (your face\, printed onto a pint of beer)\, the National Memorial for Peace and Justice’s county-coffin monuments\, and the AIDS Memorial Quilt\, still growing after nearly 40 years. \nDifferent scales\, different budgets\, same mechanism: each is expansive enough to hold personal engagement without it becoming extractive (you just gave up your data)\, exploitative (you just became an ad campaign)\, or exhibitionist (you just became very\, very visible). \nWe’ll look at concrete\, borrowed mechanics that build “on-ramps”: safe\, optional entry points that invite guests to engage at their chosen level\, without forcing participation. \nWe’ll even include the research that backs all this up to defend those design choices to a skeptical stakeholder or client\, and the well-documented effects of individualizing stories that otherwise feel abstract or too overwhelming to truly land. \nThis Experience Briefing for anyone designing experiences on any budget\, who wants to invite audiences into a meaningful sense of belonging. \n\nKey takeaways:\n• One framework\, any budget: there are as many ways to share someone’s personal experience as there are experiences themselves. The trick is finding the right container. \n• Belonging isn’t guaranteed\, but it can get a boost from design: making engagement feel safer by designing for participation with dignity. \n• “In the particular is contained the universal”: people connect with other people\, not abstract concepts or causes. \n\nWho should attend:\nThis Experience Briefing for anyone designing experiences in museums\, brands\, or community spaces\, on any budget\, who wants to invite\, not exploit\, audiences into a meaningful sense of belonging. \n\nAbout Lacy K Campbell (Creative Director\, Bough House Creative Workshop):\nLacy K. Campbell designs environments and installations that help people see themselves and each other as part of a bigger story. \nHer career stretches from MacArthur-funded outdoor spectacle and site-specific theater to international museums and location-based entertainment\, with credits spanning a Tony Award-winning season\, Thea Award-winning projects\, and work recognized with major arts fellowships and grants. \nAlso\, she isn’t a doctor\, but she has played one on TV. \nNamed a 2025 Blooloop 50 Museum Influencer\, Lacy brings 20 years of performance and story-driven design to the WXO community. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-specificity-in-experience-design-builds-connection/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Lacy-K-Campbell_-Late.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260923T095500
DTEND;TZID=Europe/London:20260923T110000
DTSTAMP:20260923T152702Z
CREATED:20260923T114208Z
LAST-MODIFIED:20260923T152702Z
UID:50703-1790157300-1790161200@worldxo.org
SUMMARY:How We Feel: How to Design Experiences For Emotions (early)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:00 (BST)\nParis: 10:55 – 12:00 (CEST)\nDubai: 12:55 – 14:00 (GST)\nMumbai: 14:25 – 15:00 (IST)\nShanghai / Singapore: 16:55 – 18:00 (CST/SGT)\nTokyo: 17:55 – 19:00 (JST)\nSydney: 18:55 – 20:00 (AEST)\nAuckland: 20:55 – 22:00 (NZST)
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-early/
LOCATION:Zoom
CATEGORIES:IRL Campfires
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260923T175500
DTEND;TZID=Europe/London:20260923T190000
DTSTAMP:20260923T114454Z
CREATED:20260923T114454Z
LAST-MODIFIED:20260923T114454Z
UID:50706-1790186100-1790190000@worldxo.org
SUMMARY:How We Feel: Designing Experiences For Emotion (late)
DESCRIPTION:How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response?\nEvery experience works through the senses. \nWhat people see\, hear\, touch and move through affects not only what they notice\, but how they feel\, what they remember and how they respond. \nIn this WXO Campfire\, Josh Horowitz\, Co-Founder and CCO of PRESENT Studios\, will explore how experience designers can work more deliberately with emotion. \nBlending neuroaesthetic principles with full-stack experience design\, Josh will examine how sensory input\, space\, narrative and technology can influence physiological and emotional responses – and how these elements can be designed as part of one connected experience. \nThe aim is practical: to give experience professionals clearer ways to think about emotion as a design material\, rather than something that happens by accident. \nJosh will introduce frameworks and approaches that can help creators understand the relationship between emotion\, cognition and sensation\, design more intentionally across the full experience journey\, and begin measuring whether an experience is creating the impact it intended. \nWhat you’ll leave with\n\nA clearer understanding of the main emotional design levers – and how emotion\, cognition and sensation interact within an experience\nThe Recursive Experience Design framework – a way to think about how different elements of an experience influence and reinforce one another\nA practical approach to impact measurement – helping you consider how to assess emotional and experiential outcomes\nA stronger framework for thinking about how space\, story\, sensory design and technology work together\nQuestions and principles you can apply to your own projects when designing for emotional impact\n\nWho should attend?\n\nCultural institution and museum professionals designing visitor experiences\nLocation-based entertainment operators and creators\nBrand experience and experiential marketing directors\nExperience designers working across physical\, digital and immersive environments\nCreative directors and strategists interested in emotional response and audience behaviour\nAnyone looking for a more structured way to design and measure how an experience makes people feel\n\nAbout Josh Horowitz\nJosh Horowitz is an award-winning creative\, designer and academic exploring the intersection of art\, technology and human experience. \nAs Co-Founder and CCO of PRESENT Studios\, he leads experience architecture projects that combine neuroscience\, storytelling and emerging technology. \nPreviously\, Josh founded Fake Love\, which was acquired by The New York Times\, and served as Chief Creative Officer at Deeplocal\, part of WPP. His work has received recognition including Cannes Lions Grand Prix\, Clio and Fast Company Innovation Awards. \nJosh is also a Professor of Practice at Carnegie Mellon University’s School of Design\, where he teaches designers to create intelligent\, emotionally resonant experiences. \n\n \n\n  \nHow to watch this Experience Briefing:\n\nExperience Briefings are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings\n\n  \n\n  \nTimings:\nSession #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:00\nParis: 18:55 – 20:00\nLos Angeles: 09:55 – 11:00\nSanta Fe: 10:55 – 12:00\nChicago: 11:55 – 13:00\nNew York: 12:55 – 14:00\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:00
URL:https://worldxo.org/event/how-we-feel-designing-experiences-for-emotion-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/09/Josh-Horowitz.png
END:VEVENT
END:VCALENDAR