BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//WXO - ECPv6.15.11//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://worldxo.org
X-WR-CALDESC:Events for WXO
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260624T095500
DTEND;TZID=Europe/London:20260624T103000
DTSTAMP:20260616T214839
CREATED:20260616T071840Z
LAST-MODIFIED:20260616T071840Z
UID:49236-1782294900-1782297000@worldxo.org
SUMMARY:Beyond Attention: Can Experiences Improve Quality of Life? (Early)
DESCRIPTION:The Experience Economy has become remarkably effective at capturing attention\, creating engagement and creating memorable moments. \nBut what if the next frontier isn’t attention\, immersion or even transformation? \nWhat if it is quality of life? \nEvery experience affects us. It can elevate or deplete\, connect or isolate\, calm or overstimulate. Yet while designers routinely consider safety\, accessibility and sustainability\, far less attention is paid to the lasting impact experiences have on human health\, wellbeing\, performance and flourishing. \nAs advances in neuroscience\, psychology\, sensory design and immersive technology deepen our understanding of human experience\, a new category is emerging: Functional Experiences – experiences intentionally designed not only to entertain or engage\, but to create meaningful outcomes for individuals\, communities and society. \nThis isn’t a talk about wellness. It’s a conversation about what happens when the Experience Economy meets the Wellness Economy – and the opportunities and responsibilities that emerge as a result. \nAs organisations increasingly seek to support engagement\, performance\, recovery\, connection and overall quality of life\, experience design is becoming a powerful bridge between memorable moments and meaningful outcomes. \nIn this Campfire\, Tom Middleton\, Founder of Senzomi\, will explore how brands\, destinations\, workplaces\, cultural institutions and experience creators can move beyond designing for attention towards designing for positive human outcomes. \nDrawing on examples from hospitality\, entertainment\, immersive environments\, healthcare\, education and sensory design\, the session will explore whether quality of life could become one of the most important measures of success for the next generation of experiences. \nIf experiences shape people\, what responsibility do we have for the outcomes they create? \nKey Takeaways \n• Why Functional Experiences may represent the next evolution of the Experience Economy \n• What happens when the Experience Economy converges with the Wellness Economy \n• How experiences influence human states\, behaviours and quality of life \n• Why quality of life may become a new measure of experience success \n• The opportunities and responsibilities of designing experiences that leave people better than they found them \nAbout Tom Middleton \nTom Middleton is Founder of Senzomi\, an award-winning composer\, sensory designer and creative director working at the intersection of science\, technology\, design and human experience. \nHis work spans hospitality\, mobility\, wellness\, entertainment and immersive environments\, helping organisations create experiences that support health\, wellbeing\, performance and human connection. He serves on the board of the Global Wellness Institute’s Music for Health & Wellbeing Initiative and is recognised for pioneering approaches that combine sound\, sensory design\, technology and immersive experiences to improve quality of life. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/beyond-attention-can-experiences-improve-quality-of-life-early/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Tom-Middleton-early.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260624T175500
DTEND;TZID=Europe/London:20260624T193000
DTSTAMP:20260616T214839
CREATED:20260616T072359Z
LAST-MODIFIED:20260616T072359Z
UID:49240-1782323700-1782329400@worldxo.org
SUMMARY:Beyond Attention: Can Experiences Improve Quality of Life? (Late)
DESCRIPTION:The Experience Economy has become remarkably effective at capturing attention\, creating engagement and creating memorable moments. \nBut what if the next frontier isn’t attention\, immersion or even transformation? \nWhat if it is quality of life? \nEvery experience affects us. It can elevate or deplete\, connect or isolate\, calm or overstimulate. Yet while designers routinely consider safety\, accessibility and sustainability\, far less attention is paid to the lasting impact experiences have on human health\, wellbeing\, performance and flourishing. \nAs advances in neuroscience\, psychology\, sensory design and immersive technology deepen our understanding of human experience\, a new category is emerging: Functional Experiences – experiences intentionally designed not only to entertain or engage\, but to create meaningful outcomes for individuals\, communities and society. \nThis isn’t a talk about wellness. It’s a conversation about what happens when the Experience Economy meets the Wellness Economy – and the opportunities and responsibilities that emerge as a result. \nAs organisations increasingly seek to support engagement\, performance\, recovery\, connection and overall quality of life\, experience design is becoming a powerful bridge between memorable moments and meaningful outcomes. \nIn this Campfire\, Tom Middleton\, Founder of Senzomi\, will explore how brands\, destinations\, workplaces\, cultural institutions and experience creators can move beyond designing for attention towards designing for positive human outcomes. \nDrawing on examples from hospitality\, entertainment\, immersive environments\, healthcare\, education and sensory design\, the session will explore whether quality of life could become one of the most important measures of success for the next generation of experiences. \nIf experiences shape people\, what responsibility do we have for the outcomes they create? \nKey Takeaways \n• Why Functional Experiences may represent the next evolution of the Experience Economy \n• What happens when the Experience Economy converges with the Wellness Economy \n• How experiences influence human states\, behaviours and quality of life \n• Why quality of life may become a new measure of experience success \n• The opportunities and responsibilities of designing experiences that leave people better than they found them \nAbout Tom Middleton \nTom Middleton is Founder of Senzomi\, an award-winning composer\, sensory designer and creative director working at the intersection of science\, technology\, design and human experience. \nHis work spans hospitality\, mobility\, wellness\, entertainment and immersive environments\, helping organisations create experiences that support health\, wellbeing\, performance and human connection. He serves on the board of the Global Wellness Institute’s Music for Health & Wellbeing Initiative and is recognised for pioneering approaches that combine sound\, sensory design\, technology and immersive experiences to improve quality of life. \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #2 is suitable for those in the US or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 17:55 – 19:25\nParis: 18:55 – 20:25\nLos Angeles: 09:55 – 11:25\nSanta Fe: 10:55 – 12:25\nChicago: 11:55 – 13:25\nNew York: 12:55 – 14:25\nSão Paulo\, Santiago & Buenos Aires: 13:55 – 15:25
URL:https://worldxo.org/event/beyond-attention-can-experiences-improve-quality-of-life-late/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Tom-Middleton-late.png
END:VEVENT
END:VCALENDAR