Magic Memory: The Art of Memory as Experience Design
2026-01-21 09:55 - 11:30 (Europe/London) | Zoom
For millennia, people used the art of memory to remember what mattered.
During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory.
This session shows how we can translate principles of Magic Memory into a contemporary method of designing experiences that stay with audiences.
On this Campfire, London-based creative producer, strategist and storyteller Victor Lander will unpack the core techniques of Magic Memory, reveal how they work and understand how they can be used in experiences nowadays.
Who should attend:

Experience designers
Experience strategists
Spatial designers
Architects

What you’ll learn:

Nine techniques from Ancient Greece to Renaissance
Their adaptation into modern methods
Examples of contemporary applications of these methods from around the world
A design toolkit for memorable experiences

About Victor Lander:
Victor Lander is a London-based creative producer, strategist and storyteller with focus on all things immersive.
Researcher into creativity, narratives and memory structures, he is the founder of Secret Society, a visionary circle of creatives, and Landerlander, a family partnership specialising in cultural placemaking and destination marketing.

How to watch this Campfire:

Campfires are available for WXO members only
To join the WXO, please head to our Application page
The WXO is a global home for the leaders, shapers and doers in the Experience Economy
As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)
