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UID:49209-1783504500-1783510200@worldxo.org
SUMMARY:Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets
DESCRIPTION:In a world of endless online campaigns and “Fever-style” messaging\, how can cultural projects and live experiences still stand out? \nStage Magic’s Peter Monbailleu explores why PR stunts matter – not as gimmicks\, but as strategic moments that create attention\, emotion\, conversation and sales. \nUsing such experience launches such as The Last Days of Pompeii as a starting point\, he will unpack how bold real-world ideas are built: the relationships\, permissions\, logistics\, timing\, trust and last-minute decisions that turn a simple concept into something audiences and media want to share. \nFrom Romans on the Brussels Grand Place to recreating Christmas in Summer\, this session looks at how to compete for attention without simply adding more noise. \nSometimes the answer is not more “360”\, more channels or another promise of immersion. Sometimes it is a clearer idea\, a stronger network and the courage to make something real. \nRead Peter’s deep dive into the launch event for the Last Days of Pompeii:\nhttps://www.shakalaka.be/stories/the-substances-i-inhale \nWhat you’ll take away \n\nHow PR stunts can help cultural projects compete for attention in a crowded market\nWhy strong relationships are often the hidden engine behind successful marketing and PR\nHow to turn a live idea into a moment that media\, audiences and partners can understand quickly\nWhat it takes practically to work with cities\, public spaces\, officials\, suppliers and creative teams\nWhy “real-life” experiences can be more powerful than over-designed “immersive” promises\nHow to think beyond virality and build moments that create feeling\, sharing and ticket sales\nWhy respect – for audiences\, partners\, places and collaborators – is central to making bold ideas work\n\n  \nAbout Peter Monbailleu: \n“I have been running and promoting events as long as I can remember. My mother was the one who put me (quite to my disliking) on stage at a very early age. I travelled the world with Up With People when I was 18 and that is something I can recommend to anyone. I still benefit from that one year every single day. In everything I do I want to blow minds. Time and time again. I listen. I respect. I take a different look. I share and I give it all I’ve got to create events and campaigns that rock.” \n\n  \n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/why-pr-stunts-matter-how-forming-a-roman-legion-for-the-launch-of-the-last-days-of-pompeii-delivers-feelings-and-tickets/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2026/06/Peter-Monbailleu-2.png
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