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SUMMARY:Magic Memory: The Art of Memory as Experience Design
DESCRIPTION:For millennia\, people used the art of memory to remember what mattered.\nDuring the Renaissance\, it converged with the Hermetic tradition\, an esoteric knowledge stream that braided memory with ritual practice\, natural magic\, astrology and alchemy\, forming what is known as Magic Memory. \nThis session shows how we can translate principles of Magic Memory into a contemporary method of designing experiences that stay with audiences. \nOn this Campfire\, London-based creative producer\, strategist and storyteller Victor Lander will unpack the core techniques of Magic Memory\, reveal how they work and understand how they can be used in experiences nowadays. \nWho should attend:\n\nExperience designers\nExperience strategists\nSpatial designers\nArchitects\n\nWhat you’ll learn:\n\nNine techniques from Ancient Greece to Renaissance\nTheir adaptation into modern methods\nExamples of contemporary applications of these methods from around the world\nA design toolkit for memorable experiences\n\n  \n\n  \nAbout Victor Lander:\nVictor Lander is a London-based creative producer\, strategist and storyteller with focus on all things immersive. \nResearcher into creativity\, narratives and memory structures\, he is the founder of Secret Society\, a visionary circle of creatives\, and Landerlander\, a family partnership specialising in cultural placemaking and destination marketing. \n  \n\n  \n\n \n  \n\n  \nHow to watch this Campfire:\n\nCampfires are available for WXO members only\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\n  \n\n  \nTimings:\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \n\nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/magic-memory-the-art-of-memory-as-experience-design/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/12/Victor-Lander.png
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