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SUMMARY:How Immersive Experiences Are Creating a Better Future | Luna Park Sydney
DESCRIPTION:Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney\, to then build a direction forwards for future generations. \nJoin Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next. \nYou’ll discover:\n\nFor the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?\nFor brand identity professionals: How do you get locals to re-engage with their iconic park\, when they’ve overlooked it for many decades?\nFor the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?\n\nAbout John & Lucy:\nJohn Hughes was engaged to transform Luna Park Sydney from a rare\, iconic\, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created\, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix\, ‘the best performing\, best reviewed Squid Game Experience in the world’. \nHow to watch this Campfire:\n\nLink to sign up for this Campfire (WXO members only)\nTo join the WXO\, please head to our Application page\nThe WXO is a global home for the leaders\, shapers and doers in the Experience Economy\nAs a member\, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings\n\nTimings\nCampfire #1 is suitable for those in the APAC region or Europe\, but everyone is welcome! Here’s when we kick off in your time zone: \nLondon: 9:55 – 11:25 (BST)\nParis: 10:55 – 12:25 (CEST)\nDubai: 12:55 – 14:25 (GST)\nMumbai: 14:25 – 15:55 (IST)\nShanghai / Singapore: 16:55 – 18:25 (CST/SGT)\nTokyo: 17:55 – 19:25 (JST)\nSydney: 18:55 – 20:25 (AEST)\nAuckland: 20:55 – 22:25 (NZST)
URL:https://worldxo.org/event/how-immersive-experiences-are-creating-a-better-future-luna-park-sydney/
LOCATION:Zoom
CATEGORIES:WXO Campfire
ATTACH;FMTTYPE=image/png:https://worldxo.org/wp-content/uploads/2025/09/Luna-Park-Sydney-early-17-Sept.png
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