EXPERIENCE
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EXPERIENCE
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EXPERIENCE
SUMMIT 2024
This year in New York City, June 12-14
The WXS 2024 Programme is now open for proposals – so if you've got a big idea or experience to share, tell us about it before Friday 29 March!
Storycraft Lab share their study into why belonging matters, how to make the business case for it, and the Wheel of Belonging framework to design it in your own experiences.
FreeState's Adam Scott shares his innovative model for how experience designers might solve the challenges of the modern city, have a big impact, and gain financial reward.
Our latest round-up includes a day rave in Manchester, an immersive retail store in Ginza, and thought-provoking art in the Saudi desert.
Experiences to help you connect, from conversation-sparking Belong Benches in American parks to event saunas that encourage shared moments of healing.
Expert Opinion
Creative agency 2LK distil the 5 key lessons brand experience designers can take from this year's Mobile World Congress.
Kile Ozier explains why he's adopting the mantra "creating community through shared experience" as his new mission statement. As our global challenges escalate, arguably the world needs community more than ever. Could experience be the key?
Senka Music, Associate Creative Director in the Dubai office of experiential marketing agency MCH Global, tells us how they created an immersive brand world for the 2022 edition of classic cars festival Icons of Porsche.
Mark Slade, Global VP Creative at events company Money 20/20, on how he and his team created a B2B event that scored high on both creativity and commercial value.
How can experience design mediate the overlapping space between exhibit and performance? Creative director Julian Rad gives his take on this sensory spider experience in NYC.
Weird, uncomfortable, and thought-provoking stuff in the immersive pioneers' latest audio interactive experience.