WXO Team

James Wallman

CEO

Experience evangelist, strategist, designer, and author. Clients range from Accor to Zurich, via Disney, HSBC, IDEO, KPMG, Kuoni, Marriott, the National Portrait Gallery. Written two international bestselling books on experiences: Stuffocation (2015) & Time And How To Spend It (2019) - which the Financial Times named a 'Book Of The Year'. Given talks from the Royal Academy to the Royal Society for the Arts, Google HQ, 10 Downing Street, TEDxManchester, TEDxLondon School of Economics.

Olivia Squire

Head of Content

Olivia is an award-winning editor, writer and content strategist obsessed with connecting disparate ideas, people and places to create work that sticks. Olivia was previously Editor-in-Chief at global travel magazine SUITCASE, and led the editorial strategy at experiential events company This is Beyond. She also loves articulating brands beyond the page, having organised supper clubs with MATCHESFASHION, The Ned and The Thinking Traveller, a dinner party with Bompas & Parr, a travel writing workshop with citizenM, an innovation summit for PURE Life Experiences, and panels for Desmond & Dempsey, Bamford Spa, Killik & Co, MUJI, Hay Festival, and of course, the World Experience Summit.

Fabiën Vlems

Operations & Communications

Armed with a Masters in Experiences from Breda University, and after a busy year in New York creating events across the US, Fabiën now runs our operations and communications. This comment by a WXO member sums up Fab's impact: "I’m fairly certain Fabiën Vlems never sleeps. It's as if she’s made a pact with some mythical operations deity, always ready to tackle my dumb questions, user-error disasters, or the sudden need for introductions to people I didn’t even know existed. She's like the omnipresent operations guru we all need but definitely don’t deserve."

Tizz Raj

Brand advisor

Award-winning content and creative strategist at IDEO, the BBC, McCann Erickson, JWT, Mindshare, Publicis. At the BBC, she proposed a transmedia storytelling approach to increase Top Gear’s commercial value by elevating the brand’s editorial ambitions in innovative ways. At IDEO, she prototyped an AR location-based app that offered place-relevant pop culture content for its community in collaboration with a major European broadcaster.

Barri Coen

Growth Marketing Consultant

Growth marketing specialist with 20+ years of marketing experience

Lucy Shaw

Writer & researcher

Former editor of The Drinks Business magazine, Lucy is a freelance editor and writer specialising in food, wine and travel with 15 years of experience in the drinks industry. Having started out as editorial assistant at Decanter magazine, she has written for the likes of Newsweek, GQ, Marie Claire and the Evening Standard, and has been shortlisted for the Louis Roederer Emerging Wine Writer of the Year award four times.

Champ Camba

Developer

Champ is a WordPress plugin developer based in the Philippines. Currently, a lead developer at Ultimate Member( The #1 User Profile & Membership Plugin for WordPress ). He has 10 years of experience in developing WordPress membership and community sites. Champ is a volunteer at Food Not Bombs.

Jessica Smith

Visual Editor

Jessica is a freelance brand consultant and visual editor with 6 years experience working at The Future Laboratory both editorially at LS:N Global across wellness, beauty, food & drink and brand-side in content strategy and communications to help future-proof organisations. Following her Masters in Trend Forecasting at Polimoda Institute of Design and Marketing in Florence, Jessica worked at Telegraph Events as a Marketing Executive on health and fitness shows.

Rory Brown

Strategic Advisor

We're hiring!

We're actively looking to hire people to help us expand our presence in Asia at present:
Membership Growth Executive - to actively grow the WXO community. Opened to membership in July 2021, we already have 700+ members in 38 countries, in sectors from AR to immersive, from UX to retail. But we've only just got started. We'd love someone to grow our membership to thousands in more than 100 countries.
Interested in working closely with the CEO to build the WXO in one of these roles? Email [email protected] for more details.