WXO Team

james wallman


Experience evangelist, strategist, designer, and author. Clients range from Accor to Zurich, via Disney, HSBC, IDEO, KPMG, Kuoni, Marriott, the National Portrait Gallery. Written two international bestselling books on experiences: Stuffocation (2015) & Time And How To Spend It (2019) - which the Financial Times named a 'Book Of The Year'. Given talks from the Royal Academy to the Royal Society for the Arts, Google HQ, 10 Downing Street, TEDxManchester, TEDxLondon School of Economics.

Olivia Squire

Editor & Writer

Award-winning editor and writer who makes readers care about subjects from gas mains replacement (really) to climbing a mountain with a Japanese monk while dressed as a ghost (pics on request). Most recently the Print Editor-in-Chief at global travel and lifestyle publication SUITCASE Magazine, where in addition to putting together each quarterly issue, she hosted dinner parties, panels and workshops and tried to make thoughtful travel a "thing".

Tizz Raj

Brand advisor

Award-winning content and creative strategist at IDEO, the BBC, McCann Erickson, JWT, Mindshare, Publicis. At the BBC, she proposed a transmedia storytelling approach to increase Top Gear’s commercial value by elevating the brand’s editorial ambitions in innovative ways. At IDEO, she prototyped an AR location-based app that offered place-relevant pop culture content for its community in collaboration with a major European broadcaster.

Rory Brown

Strategic advisor

Co-founder & CEO of fast-growing, private equity backed global agri-information company. Currently focused on the development of our commodity price reporting, insight, analytics and market data businesses.


Jessica Smith

Visual Editor

Jessica is a freelance brand consultant and visual editor with 6 years experience working at The Future Laboratory both editorially at LS:N Global across wellness, beauty, food & drink and brand-side in content strategy and communications to help future-proof organisations. Following her Masters in Trend Forecasting at Polimoda Institute of Design and Marketing in Florence, Jessica worked at Telegraph Events as a Marketing Executive on health and fitness shows.

Ianthe Butt

Contributing Editor

An award-winning freelance travel journalist and editorial consultant who’s reported on everything from rave cruises in Miami to birdwatching in the Singaporean jungle and fossil hunting in Dorset. Previously in-house at British Airways’ High Life and Condé Nast Traveller magazines, she writes on emerging trends, extraordinary hotels, hospitality innovation, design and nature for a huge range of print and digital titles.

Lucy Shaw

Writer & researcher

Former editor of The Drinks Business magazine, Lucy is a freelance editor and writer specialising in food, wine and travel with 15 years of experience in the drinks industry. Having started out as editorial assistant at Decanter magazine, she has written for the likes of Newsweek, GQ, Marie Claire and the Evening Standard, and has been shortlisted for the Louis Roederer Emerging Wine Writer of the Year award four times.

Champ Camba


Champ is a WordPress plugin developer based in the Philippines. Currently, a lead developer at Ultimate Member( The #1 User Profile & Membership Plugin for WordPress ). He has 10 years of experience in developing WordPress membership and community sites. Champ is a volunteer at Food Not Bombs.


Paul Oswell


Based in New Orleans, USA, Paul is a travel and culture writer, and comedian.

Mayursinh Vadher


Visual designer and the lead designer of the WXO logo, awards and website. Based in Gujarat, India, and has collaborated with start-ups to design products for PropTech and EdTech industries. Highly interested in VR design.


Stephanie Sy-Quia


A poet and a journalist, Stephanie wrote many articles in the WXO's early days. Formerly a journalist at Monocle, her first book of poetry is out late 2021.

Jack Morrell


Based in Madrid, Jack builds beautiful looking websites.

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