• World Experience Organization (WXO) is the global community for professionals shaping the Experience Economy.
• We bring together experience designers, creators, operators, innovators and business leaders from across industries to connect, share knowledge and create better experiences.
• Our mission is simple: help experience professionals become better at what they do today, while building a stronger, more recognised industry for tomorrow.

• We believe better experiences create better lives.
• WXO exists to connect people and ideas across the Experience Economy, breaking down the barriers between industries so professionals can learn from one another, collaborate and innovate.
• By sharing knowledge, developing professional expertise and building a global network, we’re helping advance the Experience Economy and the positive impact it can have on people, businesses and society.

• As of 2026, our community includes more than 1,300+ members across 53 countries and six continents.
• Members come from a wide range of sectors, including immersive entertainment, themed attractions, experiential marketing, hospitality, tourism, technology, museums, live events and more.
• What connects them is a shared commitment to creating exceptional experiences and learning from people beyond their own industries.

• We welcome applications from professionals and organizations working across the Experience Economy.
• Our membership team reviews applications to understand your experience, expertise and interests, as well as what you hope to contribute to and gain from the community.
• You don’t need to work in a particular sector or hold a specific job title. We also offer membership options for emerging talent and students who are developing their careers in experiences.

Our Campfires take place online via Zoom, making it easy for experience professionals around the world to connect, learn and share ideas.
Each session brings together experts from different sectors and countries for insightful discussions, practical learning and valuable connections.
We also organise opportunities to meet in person throughout the year.

To accommodate our global community, we often host two sessions on the same topic at different times.
An early and a late session make it easier for members across different time zones to participate, from Asia and Europe to the Americas.
Both sessions cover the same core topic, although discussions and contributions may vary depending on who attends.

Absolutely.

Members can access our extensive on-demand library of previous Campfires, featuring expert discussions, practical insights, tools and techniques from across the Experience Economy.

Whether you miss a live session or want to revisit a particular topic, you can learn at a time that suits you.

Yes! While most Campfires take place online to make participation accessible worldwide, we also bring members together in person.

These include dedicated in-person Campfires, local member gatherings, member outings to experiences and large-scale events such as London Experience Week.

We’re also open to collaborating with organizations and events interested in hosting a WXO IRL meeting.

Get in touch to explore opportunities.

We want the WXO to be a community where every connection and conversation brings genuine value.

Our application process helps us understand your background, interests and experience, so we can maintain a relevant, supportive and high-quality professional network.

The application takes approximately five minutes to complete, and you don’t need an extensive portfolio to get started.

Apply to join the WXO.

If you design, create, produce, operate, promote, invest in or support experiences, the WXO could be for you.

Our members come from many different industries, but share a common ambition: to create better experiences.

Whether you’re looking to develop your skills, expand your professional network, discover new ideas, find collaborators or grow your business, the WXO provides access to expertise and connections from across the Experience Economy.

We offer membership options for individuals, emerging talent, established teams and senior leaders.

Explore WXO membership.

We encourage members to be curious, collaborative and generous with their knowledge.

There’s no expectation to attend every event or participate every week. We understand that professional commitments vary, and members engage in different ways depending on their needs and availability.

You can attend Campfires, contribute to discussions, share your expertise, connect with other members, collaborate on projects or simply explore our learning resources.

The more you engage with the community, the more opportunities you’ll have to learn, contribute and build valuable relationships.