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Welcome to the World Experience Organization

Unparalleled networking, smart insights, a wealth of opportunities

Over 1,250 members in 50+ countries

The world’s first cross-sector community of experience professionals

A member organisation
for people like you

Network and collaborate with potential partners

IRL and digital events designed to connect members

A global community of senior leaders, operators and creators

Our mission:
Better moments, better lives

Connecting a global community to create better experiences

Insight that turns ideas into partnerships into real projects

Giving members the tools to play, succeed, and scale

Introducing
London Experience Week

A global gathering for the people building the Experience Economy

REGISTER FOR 2027

Programmed to turn ideas into partnerships into real projects

700 senior leaders, operators and creators from 28 countries

Content with
meaning and purpose

Insight reports tackling latest challenges and trends

LATEST SESSIONS

Members-only platform updated 24/7

Weekly online sessions to inspire and connect the community

Latest Experience Briefings | Online Sessions

Experience Briefings

REAL-WORLD ROI: Proving what an Experience is worth

Something Isn’t Right: SXSWestworld, Eight Years Later (Early)

GTA 6: A New Model for Tourism (Early)

A Toolkit for Immersive

Behind Radiohead KID A MNESIA: the Film & Video Game

Follow the Money: How the global ticketing market works and where the money is

Experience Strategy Is Business Strategy: Four Questions for a Stronger Experience Business

Experience Strategy Is Business Strategy: Four Questions for a Stronger Experience Business

The Strongest Technology Is Human: What South Korea’s Protests Teach Experience Designers

Grease: The Immersive Movie Musical

How Secret Cinema Scaled Grease by Simplifying the Experience

Measuring the Moments That Turn Fans Into Superfans

Tom Middleton

How To Design Experiences That Improve Quality Of Life

Charlie Melcher

From Audience to Actience: Six Ways To Turn Passive Audiences Into Story Co-Creators

Pixel Artworks

Functional Experiences: The Next Opportunity for the Experience Economy

How China’s Immersive Entertainment is Finding Its Own Voice

Five Lessons From China’s Immersive Market

London Experience Week 2026: Highlights

Watch The LXW26 Series

The LXW26 Show Abraham Burickson

Abraham Burickson on Why Our Problems Are Worldbuilding Problems

The LXW26 Show Paul Nicholls

The Sphere, Worldbuilding And Why The Future Is More Than Bigger Screens

Lea Karam

Why Do People Do What They Do? On Behavioural Science, Sharper Filters And The Future Of Experience

The LXW26 Show Dr Amna Khan

Why Experiences Are Failing The Modern Consumer

Latest articles

How To Use Measurement To Protect & Grow The Budget

Why Experience Teams Need To Measure What People Feel

The Story Codex

Why Experience Teams Need Story Rules, Not Story Bibles

How the Barbican Built an Immersive Audience Strategy

backrooms

Backrooms: What Experience Designers Can Learn From A24’s Viral Horror Campaign

Katrina Lat

The Myth Of High-Tech Experiences

WXO World Experience Awards 2026

WXO World Experience Awards 2026: Winners Announced

10 Big Battles

The 10 Big Battles Experience Professionals Are Fighting Now

London Experience Week 2026: Gallery

Demiurgo's El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights. — Demiurgo’s El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights.

WXO CEO and founder James Wallman takes to the stage on Day One.

Star speaker Diana Williams captivates the crowd with her talk on taking IP to IRL.

WXO members Darren 'DK' Kerr and David Botchley take a break. — WXO members Darren ‘DK’ Kerr and David Botchley take a break.

Artist DODDZ's living artwork Colour of Conversation lights up the ceiling of The Box. — Artist DODDZ’s living artwork Colour of Conversation lights up the ceiling of The Box.

Our unique Business of Experiences roundtables draw the crowds throughout LXW.

Jeena Earthiva joins visual artist George Berlin to perform 'Breathe Wild'. — Jeena Earthiva joins visual artist George Berlin to perform ‘Breathe Wild’.

Behavioural psychologist Lea Karam drops science for the LXW26 audience.

Joe Pine turns The Experience Economy into the Transformation Economy.

COGS co-founder Eyal Danon shows off the tech that powers LANDER 23.

Athena Demos demos her award-winning VR recreation of Burning Man.

Live mural painting in The Courtyard with Studio EX's Steven Sprague. — Live mural painting in The Courtyard with Studio EX’s Steven Sprague.

Extraordinary Experiences

18 Extraordinary Experiences Open Now & Coming Soon: November 2026

This month’s round up includes a Bowie-themed experience in Dundee, K Pop in Dallas, and a trip to Neverland in Madrid

19 Extraordinary Experiences Open Now & Coming Soon: October 2026

This month’s round-up includes dining with the dead at Alton Towers, Meow Wolf’s LA venue, and a Lord of the Rings concert in Sydney

18 Extraordinary Experiences Open Now & Coming Soon: September 2026

This month’s round-up includes a Sherlock Holmes mystery in Singapore, a sky sculpture in Frankfurt, and a magic tree in Bangkok

Spotlight on… Experience Design

8 Inclusive Design Lessons From The World’s Ultimate Playground For Paraplegics

A Hybrid Horror Experience: Scaring People Online & IRL

The E.M.O.T.I.O.N.A.L Experience Framework

Spotlight on… Neuroscience

Experience Palate Cleansers: Designing Liminal Moments

Unlocking The Secrets: How To Design For The Senses Beyond The Traditional Five

How To Design Awe In Experiences: A Comprehensive Guide

Spotlight on… Immersive Audio

How Sound Therapy Heals: Audio Experiences For Everyone

Experience As Medicine: The Power Of Immersive Sound

Open Your Ears: How To Craft Immersive Audio Experiences

Experience Design

Themed Attractions

Storytelling & Narrative

Immersive Theatre

Experience Frameworks

Science & Neuroscience

Travel & Tourism

Diversity & Inclusion

Experiential Audio

Virtual Reality

Immersive Socializing

About
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About
Contact
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World Experience Organization Limited
Mission Works
41 Iffley Road
London W6 0PB
United Kingdom

Registered in England and Wales Company No. 13330317

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