WXO — World Experience Organization

Welcome to the World Experience Organization

Unparalleled networking, smart insights, a wealth of opportunities

Over 1,250 members in 50+ countries

The world’s first cross-sector community of experience professionals

A member organisation
for people like you

Network and collaborate with potential partners

IRL and digital events designed to connect members

A global community of senior leaders, operators and creators

Our mission:
Better moments, better lives

Connecting a global community to create better experiences

Insight that turns ideas into partnerships into real projects

Giving members the tools to play, succeed, and scale

Introducing
London Experience Week

A global gathering for the people building the Experience Economy

REGISTER FOR 2027

Programmed to turn ideas into partnerships into real projects

700 senior leaders, operators and creators from 28 countries

Content with
meaning and purpose

Insight reports tackling latest challenges and trends

LATEST SESSIONS

Members-only platform updated 24/7

Weekly online sessions to inspire and connect the community

Join a fast-growing community of 1,250+ experience professionals from over 50 countries.

Just some of our current WXO members

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Experience Briefings

Tom Middleton

Transformational Travel

How To Design Experiences That Improve Quality Of Life

Charlie Melcher

Case Studies

From Audience to Actience: Six Ways To Turn Passive Audiences Into Story Co-Creators

The Story Codex

Framework

Why Experience Teams Need Story Rules, Not Story Bibles

How China’s Immersive Entertainment is Finding Its Own Voice

Case Studies

Five Lessons From China’s Immersive Market

Customer Experience

How the Barbican Built an Immersive Audience Strategy

Katrina Lat

Framework

The Myth Of High-Tech Experiences

London Experience Week 2026: Highlights

Watch The LXW26 Series

The LXW26 Show Abraham Burickson

Abraham Burickson on Why Our Problems Are Worldbuilding Problems

The LXW26 Show Paul Nicholls

The Sphere, Worldbuilding And Why The Future Is More Than Bigger Screens

Lea Karam

Why Do People Do What They Do? On Behavioural Science, Sharper Filters And The Future Of Experience

The LXW26 Show Dr Amna Khan

Why Experiences Are Failing The Modern Consumer

Recent WXO Campfires (Next Season: Sept 9th)

Lance Chantiles and Isaac Shelanski of IF Magic presenting responsive technology for interactive experiences at a WXO Campfire.

Running On Magic: How To Build Responsive Interactive Experiences Without Heavy Engineering (Late)

Laura Hess

REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design

MIchael Andersen

Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold

Barbara Bouza

Creating Impactful Experiences: How Story, Technology and Place Can Turn Moments into Memories

Latest articles

Measurement

How To Use Measurement To Protect & Grow The Budget

Pixel Artworks

IRL Campfires

Functional Experiences: The Next Opportunity for the Experience Economy

Experience Reports

Why Experience Teams Need To Measure What People Feel

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Previous Campfires

Backrooms: What Experience Designers Can Learn From A24’s Viral Horror Campaign

WXO World Experience Awards 2026

London Experience Week

WXO World Experience Awards 2026: Winners Announced

10 Big Battles

Experience Economy

The 10 Big Battles Experience Professionals Are Fighting Now

London Experience Week 2026: Gallery

Demiurgo's El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights. — Demiurgo’s El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights.

WXO CEO and founder James Wallman takes to the stage on Day One.

Star speaker Diana Williams captivates the crowd with her talk on taking IP to IRL.

WXO members Darren 'DK' Kerr and David Botchley take a break. — WXO members Darren ‘DK’ Kerr and David Botchley take a break.

Artist DODDZ's living artwork Colour of Conversation lights up the ceiling of The Box. — Artist DODDZ’s living artwork Colour of Conversation lights up the ceiling of The Box.

Our unique Business of Experiences roundtables draw the crowds throughout LXW.

Jeena Earthiva joins visual artist George Berlin to perform 'Breathe Wild'. — Jeena Earthiva joins visual artist George Berlin to perform ‘Breathe Wild’.

Behavioural psychologist Lea Karam drops science for the LXW26 audience.

Joe Pine turns The Experience Economy into the Transformation Economy.

COGS co-founder Eyal Danon shows off the tech that powers LANDER 23.

Athena Demos demos her award-winning VR recreation of Burning Man.

Live mural painting in The Courtyard with Studio EX's Steven Sprague. — Live mural painting in The Courtyard with Studio EX’s Steven Sprague.

Extraordinary Experiences

18 Extraordinary Experiences Open Now & Coming Soon: August 2026

This month’s round-up includes a terrifying escape room in Japan, sweet treats in LA, and a Victorian workhouse in Yorkshire

18 Extraordinary Experiences Open Now & Coming Soon: July 2026

Our latest round-up includes a sumo smackdown in London and a deep dive into the Sea of Cortes in Mexico

18 Extraordinary Experiences Open Now & Coming Soon: June 2026

Our latest round-up includes a Louis Vuitton Hotel pop-up in London and a summer camp for witches in Denmark

Spotlight on… Experience Design

8 Inclusive Design Lessons From The World’s Ultimate Playground For Paraplegics

A Hybrid Horror Experience: Scaring People Online & IRL

The E.M.O.T.I.O.N.A.L Experience Framework

Spotlight on… Neuroscience

Experience Palate Cleansers: Designing Liminal Moments

Unlocking The Secrets: How To Design For The Senses Beyond The Traditional Five

How To Design Awe In Experiences: A Comprehensive Guide

Spotlight on… Immersive Audio

How Sound Therapy Heals: Audio Experiences For Everyone

Experience As Medicine: The Power Of Immersive Sound

Open Your Ears: How To Craft Immersive Audio Experiences