Welcome to the Art, Science, and Business of Experience...
...where the world's experience pioneers connect, collaborate and share trends & tools for staging better experiences.
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Latest News & Content
From Friday 3 March at 12pm GMT, we will be opening our Summit programming to submissions from both WXO Members and non-members.
Andrew Scoville, Director of neuroscience-inspired experience Theater Of The Mind, on how to blend science, space and story to create an experience that resonates emotionally.
Will Saunders, the CCO of StoryFutures, on how to ensure the next chapter of the metaverse creates stories and experiences that are inclusive and accessible to all.
Steampunk spectacle. Forest bedrooms. Overnight immersive theatre. These are the most Extraordinary Experiences opening around the globe this March.
Experiences to expand the mind, from a brain-bending interactive art extravaganza in Las Vegas to meditations sessions on Diageo’s wellbeing floor.
Expert Opinion
Experience expert Kevin Dulle explores the vital role that the setting of the experience – and the environment it creates – plays in the enjoyment of the experience
Ralph Barker, New Business and Marketing Manager at The Current Collective, on how to prove to clients that when it comes to marketing "immersive" isn't just a buzzword, but a targeted way to reach customers and differentiate their brand.
Austin Baker, an associate of the Experience Design department at the University of Indianapolis, on how he created an immersive, narrative puzzle adventure that doubled as an educational tool.
Michiel van Eunen, founder of Living Story, on how his team used their game-based Learning Design Wheel to create a fully rounded, Wild West-inspired learning experience.
Weird, uncomfortable, and thought-provoking stuff in the immersive pioneers' latest audio interactive experience.
The immersive production of the hit TV show Peaky Blinders uses multiple storylines, subplots and characters to let audiences define their own experience. So does it hit the mark?
Some of our Members
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