Welcome to the Art, Science, and Business of Experience
Where the world’s experience pioneers
Connect, Collaborate and Share
Trends & Tools for staging Better Experiences.
Most Recent Experience Trends & Reports
How To Design Experiences For Fans & Superfans
Beyond the Illusion: How To Harness the Magic Of FOOH In Experience Design
Experience Radar: Meow Wolf Launches Annual Portal Pass, And Gen Z Shapes The Experience Economy
UPDATED: 5 Experience Passion Projects
Lore, Simulcra & AI: Extending Mobile Games IRL
18 Extraordinary Experiences Open Now & Coming Soon: December 2023
Social Entertainment: The Immersive Adventure
Experience Radar: Merlin Launches Engineering Academy And Roblox To Become A Dating Hub
Latest News & Content
Our latest round up of extraordinary experiences includes immersive dining aboard a ship, a 15-hour operatic epic, and an ancient manuscript brought to life
Experiences to soothe the soul, from an immersive light installation that’s helping with hospital patient wellbeing, to the rise of relaxation as a competitive sport.
Mike Monello, one of the creators of The Blair Witch Project and Co-Founder/Creative Director of Campfire, on how to design experiences for multiple levels of fandom.
Five WXO Members from across the globe share five incredible recent projects, featuring wisdom on how to make miracles happen in a limited space and time, the differences in experiential in Eastern and Western cultures, and more.
Expert Opinion
Natasha Mortimer, Managing Creative Director at Imagineerium, explores whether Fake-Out-Of-Home is a brand experience friend or foe, and how experience designers can take inspiration to push the boundaries of creativity.
Award-winning creative director Jasmin Jodry explores the positive outcomes of immersive experiences, such as empathy, social connection, indelible memories and transformation.
Senka Music, Associate Creative Director in the Dubai office of experiential marketing agency MCH Global, tells us how they created an immersive brand world for the 2022 edition of classic cars festival Icons of Porsche.
Mark Slade, Global VP Creative at events company Money 20/20, on how he and his team created a B2B event that scored high on both creativity and commercial value.
How can experience design mediate the overlapping space between exhibit and performance? Creative director Julian Rad gives his take on this sensory spider experience in NYC.
Weird, uncomfortable, and thought-provoking stuff in the immersive pioneers' latest audio interactive experience.
Some of our Members
