Latest Resources
Our Experience Economy Godfather, Joe Pine, guides us through the Multiverse model from his book Infinite Possibility: Creating Customer Value on the Digital Frontier.
There are always ideas in different experience sectors to our own that we can “steal” in order to make our experiences shine.
In More-Than-A-Store Experiential Retail, experiences are the lure for the product. In Experience Districts, experiences are the product.
Experiences to transport you, from indulging in ancient Roman rituals at Bacchanalia in London to time travelling to 2071 at the Museum of the Future in Dubai.
Expert Opinion
Translational scientist Doug Steel wonders if we need a classification system for transformative experiences – one that helps reduce the risk of causing psychological harm.
Experience strategist Adrian Schimmel on why insurers should be focusing on their customers’ feelings and turning insurance into an experience to add value.
We Are Collider's CEO, Anton Jerges, on how his team created a global experiential campaign for the launch of the Netflix series Arcane.
We caught up with WXO founding member Stefan Weil to find out more about latest project: an electronic music museum in the middle of Frankfurt.
What coming face to face with my fears taught me about experience design, by the WXO's CEO, James Wallman.
What if you could experience all the effects of taking psychedelic drugs – without the comedown? We check out an immersive experience that delves into the very nature of perception.
