WXO — World Experience Organization

Welcome to the World Experience Organization

Unparalleled networking, smart insights, a wealth of opportunities

Over 1,250 members in 50+ countries

The world’s first cross-sector community of experience professionals

A member organisation
for people like you

Network and collaborate with potential partners

IRL and digital events designed to connect members

A global community of senior leaders, operators and creators

Our mission:
Better moments, better lives

Connecting a global community to create better experiences

Insight that turns ideas into partnerships into real projects

Giving members the tools to play, succeed, and scale

Introducing
London Experience Week

A global gathering for the people building the Experience Economy

REGISTER FOR 2027

Programmed to turn ideas into partnerships into real projects

700 senior leaders, operators and creators from 28 countries

Content with
meaning and purpose

Insight reports tackling latest challenges and trends

LATEST SESSIONS

Members-only platform updated 24/7

Weekly online sessions to inspire and connect the community

Upcoming WXO Campfires

Peter Monbailleu

Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets

Laura Hess

REMARKABLE’s Evolution: What an ROX Framework Reveals About Experience Design

Abigail Taylor-Sansom

Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Early)

Abigail Taylor-Sansom

Inside The Story Codex: Introducing A New Framework for Narrative in Experiences (Late)

Join a fast-growing community of 1,250+ experience professionals from over 50 countries.

Just some of our current WXO members

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London Experience Week 2026: Highlights

Latest articles

How China’s Immersive Entertainment is Finding Its Own Voice

Previous Campfires

Five Lessons From China’s Immersive Market

Lea Karam

Measurement

The LXW26 Series: Why Do People Do What They Do? Lea Karam On Behavioural Science, Sharper Filters And The Future Of Experience

Behavioural Psychology

Using Audience Insight For Impact: A Barbican Immersive Case Study

backrooms

Merchandise

Backrooms: What Experience Designers Can Learn From A24’s Viral Horror Campaign

Katrina Lat

Augmented Reality

The Myth Of High-Tech Experiences

The LXW26 Show Dr Amna Khan

Article

The LXW26 Series: Dr Amna Khan On Why Experiences Are Failing The Modern Consumer

WXO World Experience Awards 2026

WXO Experience Awards

WXO World Experience Awards 2026: Winners Announced

The Business Of Experience

The Next Industrial Revolution, according to the UK Government

How to Quantify the Financial Impact of Customer experience

The Business Of Experience

How to Quantify the Financial Impact of Customer Experience

London Experience Week 2026: Gallery

Demiurgo's El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights. — Demiurgo’s El Grillo players from Mexico officially launch LXW26 at Piccadilly Lights.

WXO CEO and founder James Wallman takes to the stage on Day One.

Star speaker Diana Williams captivates the crowd with her talk on taking IP to IRL.

WXO members Darren 'DK' Kerr and David Botchley take a break. — WXO members Darren ‘DK’ Kerr and David Botchley take a break.

Artist DODDZ's living artwork Colour of Conversation lights up the ceiling of The Box. — Artist DODDZ’s living artwork Colour of Conversation lights up the ceiling of The Box.

Our unique Business of Experiences roundtables draw the crowds throughout LXW.

Jeena Earthiva joins visual artist George Berlin to perform 'Breathe Wild'. — Jeena Earthiva joins visual artist George Berlin to perform ‘Breathe Wild’.

Behavioural psychologist Lea Karam drops science for the LXW26 audience.

Joe Pine turns The Experience Economy into the Transformation Economy.

COGS co-founder Eyal Danon shows off the tech that powers LANDER 23.

Athena Demos demos her award-winning VR recreation of Burning Man.

Live mural painting in The Courtyard with Studio EX's Steven Sprague. — Live mural painting in The Courtyard with Studio EX’s Steven Sprague.

Extraordinary Experiences

18 Extraordinary Experiences Open Now & Coming Soon: July 2026

Our latest round-up includes a sumo smackdown in London and a deep dive into the Sea of Cortes in Mexico

18 Extraordinary Experiences Open Now & Coming Soon: June 2026

Our latest round-up includes a Louis Vuitton Hotel pop-up in London and a summer camp for witches in Denmark

19 Extraordinary Experiences Open Now & Coming Soon: May 2026

This month’s round-up features a Black Mirror experience in Montreal, a Bowie deep dive in London, and an IRL Minecraft game in Singapore

Spotlight on… Experience Design

8 Inclusive Design Lessons From The World’s Ultimate Playground For Paraplegics

A Hybrid Horror Experience: Scaring People Online & IRL

The E.M.O.T.I.O.N.A.L Experience Framework

Spotlight on… Neuroscience

Experience Palate Cleansers: Designing Liminal Moments

Unlocking The Secrets: How To Design For The Senses Beyond The Traditional Five

How To Design Awe In Experiences: A Comprehensive Guide

Spotlight on… Immersive Audio

How Sound Therapy Heals: Audio Experiences For Everyone

Experience As Medicine: The Power Of Immersive Sound

Open Your Ears: How To Craft Immersive Audio Experiences