WXO CAMPFIRES:

THE ART, SCIENCE, & BUSINESS OF EXPERIENCE

THE EXPERIENCE NETWORK

This video is from an IRL Campfire at the home of WXO member Pixel Artworks.
WXO Campfires are usually digital, but they have the same collegiate atmosphere and collaborative energy.

Join The Leaders Of The Experience Revolution

Join the WXO, and you’ll be joining the leaders of the Experience Revolution – at Campfires, at PlayLabs, and in our private, members-only network site.

The WXO has now run over 200 weekly virtual Campfire sessions to champion and challenge the pioneers at the forefront of this revolution.

Some of the world’s greatest thinkers in experience, including neuroscientists, directors, behavioural psychologists, CEOs, authors, investors, academics, technologists and beyond have shared their insights for our 700+ Members in 39 countries to dismantle and debate.

When you become a WXO Member, you’ll get full access to live and on-demand Campfires that will allow you to:

CONNECT with Experience Economy experts and strengthen your place in the experience community

LEARN how to stage more successful, profitable, and sustainable experiences

DISCOVER radical ideas about the Art, Science, Business, and Future of experiences – and share your own

LEAD the next stage of the Experience Revolution

What Should I Expect?

We’ve designed 6 types of Campfire to best showcase emerging trends and insights from across the Experience Economy, and invite collaboration and connection. Here’s what to expect when you join us.

1. Techniques & Frameworks

Techniques & Frameworks often – but not always – are insights from an experience design professional sharing emerging research that suggests directions for experience design. They might apply to a specific sector, multiple sectors, or all sectors. However, even if they appear to only apply to one sector, we try to abstract them to see how they might be applied elsewhere.

2. Principles

These are top-level principles that can apply to all experiences across all sectors of the Experience Economy. Some might be obvious; some might be overlooked.

3. Tools

Tools are where experience designers share the specific ways in which they design great experiences. They might not apply in every situation, but all add ammo to your arsenal that can be deployed in the appropriate places. Because the more tools we have – and the more precise and calibrated they are – the more likely that we’ll be able to build better experiences.

4. Case Study

Real-world examples of how any of the above had an impact on how an experience was designed. Case Studies are where we get our hands dirty!

5. Open Mic

Rather than being led by a specific experience expert, on Open Mic nights we throw the floor open to members – to share their passion projects, challenges, or workshop solutions to a specific problem.

6. Deep Dive

These are special-edition, longer sessions that delve into a particular subject, often taking the form of a multi-part session or workshop series.

Who Will You Meet?

The ever-expanding WXO community currently includes over 700 Members in more than 39 countries worldwide. When you join us, you’ll meet experts from all experience sectors and from organisations including:

What Do Experience Experts Think?

"The WXO Campfire was *the* solid discussion with expansive minds that I never knew I was missing. I've been spinning with inspiration all day."

"After Campfires, I want to become so much smarter and better at my work. The conversations always make me even more passionate about what I'm doing."

“What really struck me was the quality of the discussion and the caliber of WXO Members who show up to Campfires.”

"I really enjoyed the Campfire! Not only the presentation, but the style of leading was so inclusive and engaging, I was actually taking notes! Looking forward to future Campfires."

“Sharing is caring. My best learning has come from listening to peers across different cultures.”

“It's an investment of my time that contributes to my personal transformation. Campfires at the WXO are a key part to me becoming a better version of myself.”

“I love the diversity of thought and generosity from everyone.”

Who’s Speaking This Season?

Season 11 of the WXO Campfires runs from September to December 2024.

Here’s a preview of who and what we’ve got lined up. To be first to know which experience hot topics are up this week, sign up to the WXO Newsletter today.

Immersive Storytelling For Real & Imagined Worlds

Margaret Kerrison, Immersive Storyteller

The Value Of Ordinary Experiences

Brian Hill, XD Professor, & Ida Benedetto, Design Strategist

The Future Of Immersive As A Standalone Industry

Ana Brzezińska, Immersive Curator

Make Your Audience The Main Character With RFID

Brett Bagenstose, Baron of Pixels, NeoPangea

Experience As Medicine

Ramy Elnagar & Tom Middleton, Co-Founders, White Mirror

How To Win Pitches And Influence People

Nancy Duncan, Experience Designer & Creative Consultant

Who Spoke In Previous Seasons?

Over 10 seasons we’ve welcomed iconoclast storytellers, digital pioneers, costume designers, operations masterminds, CEOs, magicians, professors and performers, on topics from making money to making merch, designing for inclusion to designing for superfans.

Below are a few previous speakers. You can also browse top takeaways from the full archive of WXO Campfire Reports here.