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The Experience Economy

  • The seminal book that coined the term ‘experience economy’
  • By the original experience economy pioneers, Joe Pine and Jim Gilmore
  • First published 1999, published by Harvard Business Press
  • Now in its third edition
  • Not only contains compelling, practical frameworks for designing experiences
  • Also contains the theory that explains why the experience economy is taking off

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You me and the experience economy.

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