Speakers 2023

Get ready for TED-style talks, interactive workshops and experience pop-ups on the Art, Science, Business and Future of Experiences from both household names and geniuses you haven’t heard of (yet).

Our more than 70 performers come from around the world and across all sectors of the Experience Economy, representing brands including Disney, Meow Wolf, BRC Imagination Arts, Moment Factory, Calm, George P Johnson, and beyond.

Here’s who you’ll be learning from at the World Experience Summit 2023…

(For full details of each session, check out the full programme here.)

Jasmin Jodry

Creative Director

Joe Pine

Experience Economy Godfather

Carnelian King

Experience Designer, Towergaze Roleplaying Collective

Michael T Lai

SVP of Knowledge Management & Senior Partner, TANG Consulting

Catherine Turp

Creative Director, Moment Factory

Kevin Williams

Co-Founder & Technology Director, Spider Entertainment

Carolene Méli

Experience Strategist

Tom Lionetti-Maguire

CEO, Little Lion Entertainment

Caroline Hobkinson

Immersive Experience Designer and MultiSensory Food Artist

Michael Acton Smith

Co-Founder, Calm

Sid Desai

Co-Founder & CEO,
Rocket VR Health

James Wallman

CEO, The World Experience Organization

Marie-Pier Veilleux

PR Director, Moment Factory

Dart Lindsley

Head of Process Excellence, Google

Carla Prat

Creative Strategy Manager, ACCIONA Cultura

Richard Parry 

Head, Experience Economy, UK Department for International Trade (DIT)

Ellie Carter Ames 

Creative Director, SGA Productions

Christopher Morrison

Narrative Designer/Writer

Victoria Taylor

Travel & Hospitality Designer

Brad Shelton

Vice President & Creative Director, BRC Imagination Arts

Kinda Studios

Neuroaesthetics Studio

Clem Garrity

Co-Founder, Swamp Motel

Barbara Groth

Founder, The Nomadic School of Wonder

Ollie Jones

Co-Founder, Swamp Motel

Beth Rypkema

Accessibility Consultant, Meow Wolf

Guillaume Le Nost

Executive Director, Creative Technologies, L-Acoustics

Stacy Barton

Show & Narrative Writer, Disney

Gunnar de Jong

Actor/ Director, XP Designer,
Co-Founder, Gradual

Anna Abdelnoor

CEO & Founder, isla

Tristan Hupe-Guimarães

Creative Business Development, Tellart

Bernd Gibson

Learning Experience Designer

Audette Philips

Chief Experience Officer, Catalyst Arts

Jorge Narvaez

SVP, George P Johnson

Meritaten Mance

Founder, Mance Communications

Steve Tiseo

Evil Mastermind (CEO), Friendly Vengeance

Tiu de Haan

Ritual Designer & Idea Doula

Dr David Luke

Associate Professor of Psychology, The University of Greenwich

Jevan Chowdhury

Founder, The Moving Cities Project

Vincent Zhang

Industrial Design Engineer, EDGE Sound Research

Muso Fan

Founder & CEO, NeXT SCENE

Jennifer Crook

Director, Collective Act

Mark Slade

Global VP Creative, Money20/20

Tom Marchant

Owner & Co-Founder, Black Tomato

Pigalle Tavakkoli

Founder, School of Experience Design

Michael Libby

Founder & CEO, Worldbuildr

Scott Levkoff

Creative Director &
Co-Founder, Midwayville

Veronica Rodriguez

Experience Designer, Creative Director, Writer & Performer

Owen Kingston

Artistic Director, Parabolic Theatre

Claus Raasted

Creator of Extraordinary Experiences

Anastasia Gramatchikova

Creative Leadership Coach

Brian Hook

Co-Owner, Hartshorn-Hook

Jenny Southan

Editor, Founder and CEO of Globetrender

Rob Morgan

Experience Designer | VR/AR writer | Digital Dramaturg

Joanna Bucknall

Artistic Director & Lecturer

Mat Duerden

Experience Design Professor, Brigham Young University

Julia Eisenlöffel

Experience Designer & Consultant

Louis Alfieri

Chief Creative Officer, Raven Sun Creative

Sean Rogg

Founder, Waldorf Project

Nichole Garza

Senior Producer, THG

Paul Bulencea

Co-Founder, The College Of Extraordinary Experiences

Tizz Raj

Innovation Expert

Matthew Waller

Former President, Georgia Tech Theme Park Engineering & Design

Olivia Squire

Editor, The World Experience Organization

Joshua Sam Miller

Founder, Embodied Sounds

Martyn Ruks

Director, Chronyko

Peter Syme

Partner, Tourpreneur Travel Community

Julian Rad

Creative Director, Radworks NYC

Martha Newson

Cognitive Anthropologist

Henry Coutinho-Mason

Futurist & Author, Future Normal

Ready to join them? Buy your pass/passes here:

BUY YOUR PASS

Or still want to know more? Take a look at the final 2023 programme here.

Jasmin Jodry

Creative Director

Crafts innovative, immersive experiences that combine storytelling, world-building, performance, technology and gaming for clients like Capital One, Range Rover and the Red Hot Chili Peppers.

Catch them: talking about the future of immersive experiences in location-based entertainment.

Joe Pine

Experience Economy Godfather

An author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike, Pine not only coined the term “Experience Economy”, he wrote the book on it, too. Runs management advisory firm Strategic Horizons with his co-author, Jim Gilmore.

Catch them: talking about the next evolution of the Experience Economy, the Transformation Economy…

Carnelian King

Experience Designer, Towergaze Roleplaying Collective

King creates personalized roleplaying experiences that offer a playful exploration of narrative and identity, including renting a German castle for 50 participants.

They’ll talk about how to respond to the human need for connection by creating a narrative that meets this need, as well as what’s beneficial about stories in which the players is not trying to win, but to feel.

To do so we’ll borrow tools from the world of LARPing such as “bleed”, when the emotions from a character affect the player outside the game.Plus, how to design for “sensation goals”.

Michael T Lai

SVP of Knowledge Management & Senior Partner, TANG Consulting, & CEO and Dean, X Thinking Institute

Evangelist, strategist, designer, academic and author on Brand eXperiences, including the first book published on the Experience Economy in Chinese.

Catch them: talking about how to enter the uncharted territory of business strategy.

Catherine Turp

Creative Director, Moment Factory

From Montreal to Singapore, Moment Factory has been creating large-scale experiences since 2001.

Catch them: talking about the evolving tools of large-scale experience design.

Kevin Williams

Co-Founder & Technology Director, Spider Entertainment

Escape room Escape Hunt floated on London’s Alternative Investment Market for £14m in 2016. Compare that starter price to a competitive socializing venue: the original Swingers in London cost £500,000 to create.

Competitive socializing venues require more upfront cost, and therefore higher risk – but they’re worth it, because the returns are much higher. Competitive socializing brings in higher level investors, generates much higher revenue – and leads to higher valuations.

Williams, who some say coined the term in his weekly newsletter The Stinger, and who continues to report on competitive socializing trends and developments for the WXO and beyond, will share the latest on this exciting sector of the Experience Economy.

Carolene Méli

Experience Strategist

Works with businesses including Cirque Du Soleil to offer an in-person experience to improve operations, customer satisfaction and revenue.

Catch them: talking about how to create operations around an experience that can be executed consistently no matter where we are, what our team looks like, who our partners are, or what kind of customers we serve.

Tom Lionetti-Maguire

CEO, Little Lion Entertainment

Creator of immersive theatrical and video-game experiences including The Crystal Maze Live Experience(s), Tomb Raider Live Experience and Chaos Karts.

Catch them: sharing their thoughts on why “immersive” works and how to do it properly.

Caroline Hobkinson

Immersive Experience Designer and MultiSensory Food Artist

Investigates behaviour, ritual and interrelationships of sensory modalities – for example, designing a pop-up Pleasure Sensorium for Magnum where you could immersive yourself through each individual layer of ice cream.

Catch them: hosting a pop-up “Sonic Coffee Break” bringing to life the latest research into sensory perception.

Michael Acton Smith

Co-Founder, Calm

The multi-billion dollar wellbeing app Calm was founded on a mission to make the world healthier and happier.

Catch them: sharing the latest thinking and projects to make the world a happier, calmer place.

Sid Desai

Co-Founder & CEO,
Rocket VR Health

A leading immersive mindfulness studio that is revolutionizing stress management and self-care through the use of virtual reality well-being experiences.

Catch them: talking about how to release, recharge and help people tap into their best selves in individual and group settings, and staging a pop-up of their product.

James Wallman

CEO, The World Experience Organization

How can we make sure amazing experiences don’t just launch, but stick around long enough to convert more people to spend more time and money on experiences?

Not to mention generate great returns for their creators and backers?

Marie-Pier Veilleux

PR Director, Moment Factory

French-Canadian force of nature who is PR Director for one of the world’s leading public experience firms, Moment Factory.

Catch them: on the all-female panel Selling Crazy, on the critical importance of communications in the experience industry.

Dart Lindsley

Head of Process Excellence, Google

Advises the Google People Experience organization on work experience design, change, and management excellence, and hosts the podcast Work for Humans.

Catch them: leading a workshop on his radical idea for how to approach work.

Carla Prat

Creative Strategy Manager, ACCIONA Cultura

A beam of creative joy who specialises in the museums sector.

Catch them: on the all-female panel Selling Crazy, on the critical importance of communications in the experience industry.

Richard Parry

Head, Experience Economy, UK Department for International Trade (DIT)

UK Government official supporting UK experiential companies. 

Created “Experience On Main Street”, a concept designed to promote the use of experiential products in urban coldspots.

Catch them: talking about how we can use our creativity to help urban areas suffering post-COVID.

Ellie Carter Ames

Creative Director, SGA Productions

Creates live experiences for the biggest entertainment brands in the world and the family market, including producing the Wallace & Gromit and Shaun the Sheep walk-through immersive experiences for Aardman.

Catch them: talking about working for clients who prioritise young people and their grown-ups.

Christopher Morrison

Narrative Designer/Writer

Founder of innovative film/VR/TV production company Reality+ who speaks on Narrative in the Metaverse and XR.

Catch them: sharing new structures for immersive storytelling that move away from the 3-act, conflict-based structure.

Victoria Taylor

Travel & Hospitality Designer

Helps travel, hospitality, luxury and entertainment brands to become ‘The Only’ in experience delivery.

Catch them: sharing their thoughts on how to translate experience ideas into an industry best known for service design.

Brad Shelton

Vice President & Creative Director, BRC Imagination Arts

BRC Imagination Arts is a full-service strategy, design and production company that creates work for clients including Johnnie Walker Princes Street, Guinness Storehouse, the World of Coca-Cola, Jameson Distillery Bow St., the Ravinia Festival, and the Rock and Roll Hall of Fame.

Catch them: leading an experience design masterclass and hands-on experience creation workshop that involves storytelling, construction, problem-solving.

Kinda Studios

Experience Designer, Towergaze Roleplaying Collective

Katherine Templar-Lewis & Robyn Landau are co-founders of Kinda Studios, a neuroaesthetics studio exploring the human experience. They apply neuroscience research from the labs into creative projects to help art, culture and technology work harder for people’s wellbeing.

Catch them: talking about the newest, coolest branch of neuroscience: neuroaesthetics. Hear how aesthetic experiences impact our brain and body.

Clem Garrity

Co-Founder, Swamp Motel

Creative Director and Co-Founder of groundbreaking British immersive firm Swamp Motel, creators of The Drop, Saint Jude and more.

Catch them: sharing Swamp Motel’s unique storytelling style, how they concept ideas, and insights into their production process.

Barbara Groth

Founder, The Nomadic School of Wonder

Expert on on how to design experiences that bring people into a felt experience of wonder and awe.

Catch them: leading a walk about wandering, wondering and the art of noticing, using our full palette of senses.

Ollie Jones

Co-Founder, Swamp Motel

Co-founder of Swamp Motel, an award-winning creative studio that uses theatrical and artistic expertise to create immersive experiences that bring brands to life.

Catch them: sharing Swamp Motel’s unique storytelling style, how they concept ideas, and insights into their production process.

Beth Rypkema

Founder, Artful Access

Meow Wolf’s first accessibility consultant invites you to join the first-ever Experience Accessibility Taskforce.

Let’s design a more inclusive future of experiences, together.

Guillaume Le Nost

Executive Director, Creative Technologies, L-Acoustics

Powers amazing live events and immersive experiences, such as Abba Voyage, Al Wasl Dome, Outernet, and Katy Perry and Adele’s Vegas residencies.

Catch them: talking about how audio is a strong medium for experiences that is often overlooked.

Stacy Barton

Show & Narrative Writer, Disney

Collaborates with a team to develop the story concept, narrative treatment, and script for immersive experiences, theme park attractions, stage shows and spectacles.

Catch them: talking about the need to populate experiences with performers to create theatrical immersion.

Gunnar de Jong

Actor/ Director, XP Designer, Co-Founder, Gradual

Imbues artistry, innovation and transformation into the heart of contemporary culture, technology and business.

Catch them: sharing learnings from their Hotel Wonderland project.

Anna Abdelnoor

CEO & Founder, isla

isla is the independent industry body driving the events sector transition to a sustainable future. As the driving force behind isla, Anna articulates and leads the sustainability vision for the industry.

Catch them: leading a workshop on how to do sustainable event design.

Tristan Hupe-Guimarães

Creative Business Development, Tellart

Award-winning experience designer and entrepreneur from The Netherlands. Co-founder of Hotel Wonderland (2022), the first large-scale immersive theatre experience in The Netherlands and Sherlocked – Mystery Experiences (2014), highly acclaimed escape room experiences.

Catch them: sharing learnings from their Hotel Wonderland project.

Bernd Gibson

Learning Experience Designer

Helps learners adapt to new cultural environments by staging challenging immersive learning experiences.

Catch them: exploring how to take a deep dive into your own culture and slip into the cultural skin of a stranger.

Audette Philips

Chief Experience Officer, Catalyst Arts

Designs and produces dazzling, multi-faceted Entertainment & Experiences for Events and elite hospitality organisations.

Catch them: teaching their “social playing cards” as a tool for event experience design, and how to make your own.

Jorge Narvaez

SVP, George P Johnson

An award-winning designer and creative director focused on the sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli and experiences. 

Catch them: sharing ideas for infusing experience design into your brand experiences, and ways to measure success with expanded metrics.

Meritaten Mance

Founder, Mance Communications

Manages PR Marketing and Comms for progressive immersive experiences, including Jurassic Park: The Live Experience, and hospitality.

Catch them: talking about the important role of marketing ideas, connecting to the customer, understanding the psychology of the end user, and the vital use of language and semiotics to leverage success.

Steve Tiseo

Evil Mastermind (CEO) – Friendly Vengeance

Specializes in merging digital and physical worlds through technology (often through augmented and mixed reality), such as the creative vision for the PANGEA gala in Chicago.

Catch them: talking about the role of AR / Mixed Reality in bringing the metaverse to a multiverse experience.

Tiu de Haan

Ritual Designer & Idea Doula

Curates and creates experiences designed to shift your perspective to see the wonder in the world, helping people to birth their creative ideas and design their own unique path filled with moments of meaning.

Catch them: talking about ritual design and how to create memorable moments of meaning.

Dr David Luke

Associate Professor of Psychology, The University of Greenwich

An academic who’s collaborated on various VR immersive experiences as ritual/altered state and is a patron of the first chain of ketamine clinics in Scotland that uses VR psychedelic experience therapy.

Catch them: talking about the future of psychedelics in experience design.

Jevan Chowdhury

Founder, The Moving Cities Project

Makes the complex, human. Has produced work that advocates for the United Nation SDGs and our place as creatives in the climate emergency.

Catch them: talking about how we can use our creativity to help urban areas suffering post-COVID.

Vincent Zhang

Industrial Design Engineer, EDGE Sound Research

EDGE Sound Research is a new audio technology company redefining how we experience sound by allowing users to both FEEL and HEAR sound in the full-frequency range.

Catch them: demonstrating their mind-blowing audio technology at the Sounds of the Ocean pop-up.

Muso Fan

Founder & CEO, NeXT SCENE

The organizer of China’s first major Immersive Industry Conference.

Catch them: talking about how to enter the fast-growing Chinese Experience Economy.

Jennifer Crook

Director, Collective Act

The producer of the London 2012 Cultural Olympics and the creator of the radical “Dreamachine” she toured the UK with.

Catch them: talking about the power of audio immersive experiences.

Mark Slade

Global VP Creative, Money20/20

20 years’ experience in award-winning digital marketing, creative comms, live experience design, content and IP creation, across Entertainment, Music, Festivals, FMCG, Sport, Gaming, Creative Tech, Retail, Fashion and Charity.

Catch them: talking about how creative innovators in the traditionally vanilla B2B finance world are using experience design to reimagine the delegate experience.

Tom Marchant

Owner & Co-Founder, Black Tomato

Black Tomato has grown to be recognized as the leading authority in the world on luxury travel, creating ground-breaking products such as ‘Blink’, pop-up luxury accommodations in remote areas, and the recent James Bond travel itineraries.

Catch them: sharing their thoughts on the future of experiences created by / with AI.

Pigalle Tavakkoli

Founder, School of Experience Design

Designs transformative experiences across the cultural, scientific and commercial sectors, producing immersive story worlds which merge live and digital platforms, and specialising in a multidisciplinary approach between the arts and sciences.

Catch them: hosting the WXO PlayLab and talking about original models for designing transformative experiences, to guide intrepid explorers as they follow their North Star.

Michael Libby

Founder & CEO, Worldbuildr

Disrupts the production process for location-based experiences with new technologies and methods including VR, AR, and digital twins, for brands including Microsoft/OpenAI.

Catch them: talking about how digital twins can be used to design, plan, and operate your attraction or experience, and can even exist independently as a virtual visitor attraction.

Scott Levkoff

Creative Director &
Co-Founder, Midwayville

Immersive experience producer, designer, and director of experiences such as STORIES OF GOLD at the Edwardian Ball, where an ensemble of performers trained for weeks to embody their characters and learn to use a custom game STORY CURRENCY to elicit deep inquiry and exchange from guests. 

Catch them: sharing the GOLDFIRE SOCIAL Storymaps, Cards and Coins, all designed to help facilitate meaningful, collaborative connection.

Veronica Rodriguez

Experience Designer, Creative Director, Writer & Performer

Creates original immersive experiences which have become catalysts for change in people who have participated in them.

Catch them: hosting a workshop showing how each body contains its own stories, and how can we use them to co-create ours.

Owen Kingston

Artistic Director, Parabolic Theatre

Creates immersive and interactive experiences – for example giving current MPs and political professionals the opportunity to fix the economic problems of the late ’70s… and watching them fail miserably. 

Catch them: talking about methods of facilitating remarkable levels of interactivity with audience members.

Claus Raasted

Director, The College of Extraordinary Experiences

Serves as the Director for the College of Extraordinary Experiences, is a Coach at McKinsey & Company, and hosts the podcast “The Business of Extraordinary Experiences”. Also has 30 books to his name and a past in reality TV – but these days, who hasn’t?

Catch them: talking about how to make extraordinary, transformational and boring experiences.

Anastasia Gramatchikova

Creative Leadership Coach

Coach, trainer, and facilitator in the field of human-centered innovation and change. Guides individuals and teams to tap into their full potential by leveraging strategic creativity and agile experimentation to drive genuine change.

Catch them: facilitating our WXO PlayLab and speaking about the power of PLAY.

Brian Hook

Co-Owner, Hartshorn-Hook

Hartshorn-Hook comprises of companies including Immersive Everywhere, Immersive LDN, and Vanguard Camden.

Catch them: sharing their thoughts on why “immersive” works and how to do it properly.

Jenny Southan

Editor, Founder and CEO of Globetrender

Globetrender is the worlds’s leading travel trend forecasting agency and online magazine dedicated to the future of travel.

Catch them: sharing their thoughts on the future of experiences created by / with AI.

Rob Morgan

Experience Designer | VR/AR writer | Digital Dramaturg

Specialises in building Emotional Immersion and helps licenses and cultural institutions build compelling experiences and story worlds. Has written some of the most critically-acclaimed games in VR and interactive narrative.

Catch them: talking about how in Augmented Reality storytelling, the most important reality that is being augmented is the player themselves.

Joanna Bucknall

Artistic Director & Lecturer

A lecturer in Modern and Contemporary Drama and Theatre, Artistic Director of Vertical Exchange Performance Collective, and host of the Talking About Immersive Theatre podcast.

Catch them: sharing their thoughts on why “immersive” works and how to do it properly.

Mat Duerden

Experience Design Professor, Brigham Young University

Co-author of Designing Experiences with Bob Rossman. Teaches courses in experience design and need finding at undergraduate and MBA level.

Catch them: talking about how to use creative constraints to organize and streamline any experience design process.

Julia Eisenlöffel

Experience Designer & Consultant

Researcher, bridgebuilder, consultant, and designer of experiences that in best case lead to transformation. Expertise in health and wellbeing, events, hospitality, and impact projects.

Catch them: hosting a prototype of The Dreambox: a safe space to detach from the outside world and dive into a dreamlike journey.

Louis Alfieri

Chief Creative Officer, Raven Sun Creative

More than 30 years’ experience in leading, designing, and building entertainment destinations, immersive media-based attractions, retail locations, cultural sites, and experiential events.

Catch them: talking about what the future of game engines holds, the growth of the gaming industry, and opportunities to leverage these systems in your studio, practice, destination, customer journey, operations, and marketing.

Sean Rogg

Founder, Waldorf Project

Founder of Awen, a groundbreaking startup born out of the Waldorf Project that combines cutting-edge virtual reality technology with the science of Awe to transform mental health.

Catch them: demonstrating Awen’s cutting-edge technology in the Pop-Up Zone.

Nichole Garza

Senior Producer, THG

Over 15 years’ experience working with themed entertainment, live theatrical productions, and world-renowned events from both Production and Business Development positions.

Catch them: sharing what 8 years on the road with Ringling Bros and Barnum & Bailey Circus taught her about embracing and harnessing all elements of diversity.

Paul Bulencea

Co-Founder, The College Of Extraordinary Experiences

Award-winning author, educator, entrepreneur and speaker inspiring forward-thinking Fortune 500 companies and governments to foster innovation and drive sustainable growth by shifting business models from services to co-creative transformational experiences.

Catch them: talking about how to make extraordinary, transformational and boring experiences.

Tizz Raj

Innovation Expert

Has worked for IDEO, BBC, McCann Erickson, JWT, Mindshare and Publicis, including proposing a transmedia storytelling approach to increase Top Gear’s commercial value and prorotyping an AR location-based app for a major European broadcaster.

Catch them: hosting and moderating innovation sessions on topics across the Experience Economy.

Matthew Waller

Former President, Georgia Tech Theme Park Engineering & Design

Rising industrial design senior at Georgia Tech with a passion for narrative experience design.

Catch them: talking about how themed experience design played a role in creating the Star Lounge Macy’s Project, how research and human emotions can guide an experience, and the power of industry and academic collaboration.

Olivia Squire

Editor, The World Experience Organization

Award-winning editor and writer. An expert in travel and experiences, previously as Print Editor-in-Chief at SUITCASE Magazine, currently as Editor at the World Experience Organization.

Catch them: hosting a panel on the future of experiences created by / with AI.

Joshua Sam Miller

Founder, Embodied Sounds

Multi-disciplinary artist & Ecopreneur working to protect the environment and support mental wellness. Creates immersive media to help connect people back to the natural world.

Catch them: hosting a pop-up version of Sounds Of The Ocean, a 360-degree immersive experience seen around the world, including at the UN.

Martyn Ruks

Director, Chronyko

Creates and delivers immersive learning experiences for some of the world’s largest companies.

Catch them: talking about how designing experiences for education and learning is different to other scenarios, and which tools, approaches and concepts work in education and entertainment.

Peter Syme

Partner, Tourpreneur Travel Community

Adventure specialist, strategic Travel & Tourism advisor, speaker and podcast host.

Catch them: on a panel about the future of experiences designed by / with AI.

Julian Rad

Creative Director, Radworks NYC

Has realized experiences about cloud computing, built immersive environments about AI, unleashed theatrical stories about design, designed emotional journeys about products, made machines to explain search, captured flickering pictures about being human, and manifested staged tableaux about whales and imaginary planets.

Catch them: talking about how to see the world differently, and our place as creators within it.

Martha Newson

Cognitive Anthropologist

Researches human connections, behaviours, and feelings of belonging around the world – for example, designing research for the Ministry of Justice to better understand how football interventions can help fuse ‘positive prison gangs’.

Catch them: talking about how evolutionary thinking can help explain or even help us predict current behaviours.

Henry Coutinho Mason

Futurist & Author, Future Normal

A reluctant futurist helping you ask better questions about your future, by looking at the now.

Catch them: talking about what’s happening outside of the world of experiences that will be useful to those working in the sector.