WXO TV
Welcome to our hand-picked selection of videos containing insights and inspiration to help you design and stage better experiences and become a better experience designer.
WATCH THIS: The brilliantly eerie promo for Meow Wolf's Convergence Station in Denver combines nostalgia, sci-fi and surrealism to evoke the "new worlds" that visitors to the immersive exhibit can expect.
Focus On: Monopoly Lifesized
Videos on new experiences worth knowing about.
Monopoly Lifesized
Now open in London, this 15m x 15m version of the classic board game challenges players to stage a heist in London’s most exclusive postcodes, compete against a clock to build some of London’s iconic buildings, solve a murder mystery, and step into the world of codebreakers. The immersive experience combines escape-room challenges with state-of-the-art technology to supersize the family favourite.
The team behind Monopoly Lifesized
The creative team being the game on the challenges of transforming something so beloved into a live 4D experience, making it family friendly, keeping tension throughout, and bringing theatre into gameplay.
Selling an experience in 11 seconds
Does this TikTok tour nail the more immersive aspects of the experience? Maybe not – but it’s a good example of the need to have an elevator pitch that can get the basics across on social media.
It originally opened in Dubai...
This (quite old) news report gives us an idea of how Monopoly Life-sized has evolved. But also how any game / experience can evolve and be deployed in different settings: as a quick, free-to-play, experiential marketing tool, and as a revenue generating, standalone experience.
WXO Member Talks
Our Co-Founders and Founding Members sharing insights on experiences.
Former Disney Imagineer and Refinery29/Vice Media Experiential Creative Director Stephanie Riggs on how storytelling as we know it no longer works. (See Campfire 3: The End of Storytelling for more from Stephanie on the subject of the storyplex.)
WXO Founder James Wallman shares the 7 secrets to spending your time in ways that lead you to be happier and more successful, as he answers the question: “Since we now know spending on experiences rather than stuff makes us happier, which experiences lead to the most happiness?’”
Focus On: Meow Wolf Convergence Station
Videos of new experiences worth knowing about.
Get out and see the worlds
The brilliantly eerie promo for Meow Wolf’s Convergence Station in Denver combines nostalgia, sci-fi and surrealism to evoke the “new worlds” that visitors to the immersive exhibit can expect. Who spotted Schrodinger’s Cat on the seatbelt sign…?
Opening the doors on Convergence Station
Preview the four stories of more than 70 unique installations from over 300 artists that Convergence Station promises in its combination of “immersive psychedelic, mind-bending art and an underlying rich narrative as you take a journey of discovery into a surreal, science-fictional epic.”
Recollection Connection
More proof that world-building doesn’t start (or end) when you enter an experience, and that non-linear storytelling is a key part of an interactive experience.
Building beyond the normal
Meow Wolf Founder and Creative Director Caity Kennedy introduces us to the sensory overload of Numina, a 35-foot tall, three-level swamp installation that was four years in the making – proving that when it comes to going beyond expectations, there’s no such thing as a roadmap.
New Experiences
Experiences from across the globe that we're excited about right now.
Chaos Karts in London are immersive themed race circuits that are like a video game in real life.
Hotel Wonderland, billed as “the first immersion theatre in the Netherlands”.
How To Do It Better: Experience Design Insights
Tips, tools and techniques for making better experiences.
Spiritual Trespassing
Ida Benedetto, Author of Patterns of Transformation, discusses her approach to experience design and her work studying sex parties, funerals, and wilderness adventures to find out what makes an intimate social experience truly transformative.
How Meow Wolf works
Desperate to find out how something like Convergence Station gets made? Join Meow Wolf’s Co-Founder & Creative Director Caity Kennedy to learn secrets from within the award-winning company’s immersive worlds of magic and mystery.
The case for experience platforms
Forget loyalty programs: Joe Pine, co-author of The Experience Economy, makes the case for shifting loyalty programs from discounts to experiences.
How to use light and sound
Escape room pioneers from The Room – aka their CEO and creative director Chris Lattner and sound engineer Malte Eiben – share their thoughts on how to use light and sound to create world class experiences at RECON21.
Greatest Hits
There's a lot to learn from the long-term evolution of the Experience Economy.
A recap of the first world freestyle kayaking championship in 1991.
Secret Cinema’s empire-defining event of 2015 took 100,000 people to a galaxy far, far away.
