763 Artworks: How Google Empowered Its Community to Co-Create at Scale (Late)
How do you prove a smartphone has the most powerful AI on the market?
You hand it to the public and ask them to remix history. To showcase the Google Pixel 10’s Nano Banana and Veo 3 engines, we partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition.
We challenged digital creators on Instagram and X to reimagine classical masterpieces using the Pixel’s on-device AI.
The incentive? The ultimate exposure: a one-night exhibition at the Rijksmuseum itself, and a national showcase across 3,000 digital billboards.
By targeting the right creator communities and leveraging top-tier curation, the campaign exploded – generating 763 new artworks from over 300 diverse artists. We didn’t just tell consumers what the Pixel 10 could do; we let them plaster its capabilities across the entire country.
What you’ll learn:
- How Artcrush turned an open call into a nationwide art campaign
- What it takes to scale AI-generated art across 3,000 digital billboards
- How Google, KPN, and the Rijksmuseum collaborated on a public cultural activation
- The playbook behind reaching 7 million people through participatory art
About Mathieu France:
Mathieu France is the Founder & CEO of Artcrush.com, a platform working at the intersection of art, brands, and digital public space. After two decades creating visibility for global brands, he shifted his focus toward a larger mission: bringing art into everyday life through large-scale cultural activations. Through partnerships with institutions, cities, and technology platforms, Mathieu explores how digital billboards, AI, and public participation can turn urban spaces into accessible galleries reaching millions.
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Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25