What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
What do moments of crisis reveal about how people really connect, and how can experience designers learn from it? On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn't violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups […]
Today’s guests don’t just want to be entertained – they want to play with the worlds they love. From Netflix House to year-round horror attractions, the most talked‑about brands are borrowing straight from gaming: multi-level engagement, shared missions, and communities that feel more like squads than audiences. In this Campfire, Ashley shows how gaming principles […]
Today’s guests don’t just want to be entertained – they want to play with the worlds they love. From Netflix House to year-round horror attractions, the most talked‑about brands are borrowing straight from gaming: multi-level engagement, shared missions, and communities that feel more like squads than audiences. In this Campfire, Ashley shows how gaming principles […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
