What can museums, attractions, hotels and all other experience creators do when their audiences are not on site to increase those most overlooked of the "five Es" of experiences: entice and extend?
Join Nir Eyal and experience experts as we investigate the ideas in his bestselling book Hooked and experiment with how we can use them across the Experience Economy.
Join Alex Soojung-Kim Pang to discuss how to design experiences that provoke creativity and curiosity, expand people’s minds, and make them more likely to spend their precious time and money with you.
Join Michael Lai for the return of the WXO Campfires, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands, and how it has enabled eXperience innovation in China.
Join Michael Lai for the return of the WXO Campfires, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands, and how it has enabled eXperience innovation in China.
Performer and director Leah Ableson draws on her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask.
Performer and director Leah Ableson will draw on her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask.
What if we told you there was a formula for creating extraordinary experiences? Neuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences, based on his measurement of 50,000 brains. As he launches his new book, Immersion: The Science of the Extraordinary and Source of Happiness, […]
What if we told you there was a formula for creating extraordinary experiences? Neuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences, based on his measurement of 50,000 brains. As he launches his new book, Immersion: The Science of the Extraordinary and Source of Happiness, […]
Bobby Kunta, Co-Founder of Nonfungible (NonFun) Events, reveals how they developed their “Party-to-Earn” platform for gamified, tokenised events – just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences.
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