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From Empty Building to Immersive Destination

November 18 @ 9:55 am - 11:00 am

What can a cultural experience do for a neighbourhood that’s still being built?

 

Producer Aidan Grounds and Tom Branton, Development Director at the Earls Court Development Company, share how COME ALIVE! The Greatest Showman Circus Spectacular transformed an empty building in Earls Court into a fully realised world.

They’ll explore why the project made sense for Earls Court, how the developer and creative team worked together, and what it took to create an immersive pre-show world and a flexible production in the round.

Expect practical insights into:

  • What cultural experiences can bring to developing neighbourhoods and destinations
  • Collaboration between developers, commissioners, producers and creative teams
  • The opportunities and challenges of working with established IP

It’s for anyone who commissions, develops, owns or programmes spaces and destinations – and the producers, creatives and designers who bring them to life.

About the speakers

Aidan Grounds is Co-Founder and Producer of Rodeo Productions, specialising in large-scale theatre and live entertainment. His credits include COME ALIVE!, Every Brilliant Thing (Broadway and West End) and Operation Mincemeat (UK tour).

Tom Branton is Development Director at the Earls Court Development Company, leading delivery of the proposed buildings across one of London’s most ambitious regeneration projects. Previously, he led Elephant Park and Kuala Lumpur’s TRX financial district.

 

How to watch this Experience Briefing:

  • Experience Briefings are available for WXO members only
  • To join the WXO, please head to our Application page
  • The WXO is a global home for the leaders, shapers and doers in the Experience Economy
  • As a member, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings

 

 

Timings:

Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

  • London: 9:55 – 11:00 (BST)
  • Paris: 10:55 – 12:00 (CEST)
  • Dubai: 12:55 – 14:00 (GST)
  • Mumbai: 14:25 – 15:00 (IST)
  • Shanghai / Singapore: 16:55 – 18:00 (CST/SGT)
  • Tokyo: 17:55 – 19:00 (JST)
  • Sydney: 18:55 – 20:00 (AEST)
  • Auckland: 20:55 – 22:00 (NZST)

Details

Organizer