A practical Campfire on using responsive technology to create interactive experiences that are faster to build, easier to update and more useful after launch. Technology should support the experience you want to create – not force you to redesign the experience around its limitations. Yet integrating responsive technology can interrupt the creative process, introduce technical […]
A practical Campfire on using responsive technology to create interactive experiences that are faster to build, easier to update and more useful after launch. Technology should support the experience you want to create – not force you to redesign the experience around its limitations. Yet integrating responsive technology can interrupt the creative process, introduce technical […]
The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]
