What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
How do kinetic installations and immersive experiences create such lasting impressions? Matteo Mosca, Leva’s CEO, explores how kinetic movement goes beyond decoration to become a powerful storytelling tool. Drawing from projects ranging from exclusive Experience Briefing Centers to spectacular theme parks, he shows how physical motion can appeal to both reason and emotion. The real […]
"Transformational" has become the most overused word in experience design. Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires. After fifteen years […]
At the STRAAT Museum in the Netherlands, Geoff Thatcher and his wife came across a story about Johanna van Polanen, who became a countess at the age of 11. The museum gave them the outline. But it left out the question they immediately wanted answered: how old was the count she married? So they did […]
What do we value more as a society: moments or memories? Experiences define our lives. They shape how we connect across cultures and communities, how we grow, and how we remember the people, places and ideas that move us. Today, as technology and consumer expectations evolve, experiences can be more diverse, integrated and convergent than […]
What if the most powerful experiences don’t just entertain us but change how we feel, think, and act? Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
