Most corporate events consist of endless PowerPoint slides and business strategy that gets forgotten the minute the attendees remove their lanyards. So what if we added experience design into the mix? Projectory turns corporate events into interactive, strategy-internalizing, and smile-inducing fun experiences. By staying mostly analog, we help people get their heads out of their […]
For millennia, people used the art of memory to remember what mattered. During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory. This session shows how we can translate principles of Magic Memory into […]
Every magic moment, every deeply positive experience, has psychological roots. In this WXO Campfire, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed. Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention […]
Storytelling is currently undergoing a radical revolution, from narratives that are passively consumed to stories that you live. It's a shift that is already revolutionizing entertainment, communication, marketing, and more. How can creators adapt to this change? Join Charles Melcher, founder of The Future of Storytelling and author of a new book with the same […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
How do kinetic installations and immersive experiences create such lasting impressions? Matteo Mosca, Leva’s CEO, explores how kinetic movement goes beyond decoration to become a powerful storytelling tool. Drawing from projects ranging from exclusive Experience Briefing Centers to spectacular theme parks, he shows how physical motion can appeal to both reason and emotion. The real […]
"Transformational" has become the most overused word in experience design. Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires. After fifteen years […]
