The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]
A practical Campfire on using responsive technology to create interactive experiences that are faster to build, easier to update and more useful after launch. Technology should support the experience you want to create – not force you to redesign the experience around its limitations. Yet integrating responsive technology can interrupt the creative process, introduce technical […]
A practical Campfire on using responsive technology to create interactive experiences that are faster to build, easier to update and more useful after launch. Technology should support the experience you want to create – not force you to redesign the experience around its limitations. Yet integrating responsive technology can interrupt the creative process, introduce technical […]
In life, in work, in entertainment, people report an increased sense of fulfillment when they feel like they’re part of something bigger. As our loneliness epidemic becomes increasingly untenable, how can experience designers answer the call, from both owners/operators and from humanity, to bring people together and invite a sense of community and meaning? This […]
How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response? Every experience works through the senses. What people see, hear, touch and move through affects not only what they notice, but how they feel, what they remember and how they respond. In this WXO Campfire, Josh Horowitz, […]
How can experience designers deliberately shape how people feel – rather than simply hope for an emotional response? Every experience works through the senses. What people see, hear, touch and move through affects not only what they notice, but how they feel, what they remember and how they respond. In this WXO Campfire, Josh Horowitz, […]
How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of. Most of us are two steps away from a significant change in our lives through the story we tell about ourselves. All it takes is a moment – an experience that makes us realise what […]
