At the STRAAT Museum in the Netherlands, Geoff Thatcher and his wife came across a story about Johanna van Polanen, who became a countess at the age of 11. The museum gave them the outline. But it left out the question they immediately wanted answered: how old was the count she married? So they did […]
What do we value more as a society: moments or memories? Experiences define our lives. They shape how we connect across cultures and communities, how we grow, and how we remember the people, places and ideas that move us. Today, as technology and consumer expectations evolve, experiences can be more diverse, integrated and convergent than […]
What if the most powerful experiences don’t just entertain us but change how we feel, think, and act? Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
The old playbook of evaluation metrics no longer applies. The experiential industry has been honing in on how we capture Return on Experience. ROX informs everything from event goals and design, to marketing and financing, but are the current fixations with data, automation, and optimization getting in the way? ROX is ultimately a metric about […]
