This October experience researchers and professionals will gather at Brigham Young University in Provo, Utah, USA from 12-15 October 2022 for the first in-person 7 Experiences Summit.
Can we interrogate the commonalities between creating experiences? At the WXO, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework...? Creative Director SERMAD […]
What makes an experience truly worth it? Ask James Wallman – author of Time And How To Spend It (A Financial Times Bestseller) and, of course, CEO of the WXO! Join us by the Campfire this Wednesday for ‘7 Science-Backed Rules for More Impactful Experiences’ The STORIES checklist is the central idea in James’s book […]
How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z? Designer and illustrator Mia Thatcher from Creative Principals says this need to stop - now! Why? Because Mia is a Gen Z experience designer and she […]
How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z? Designer and illustrator Mia Thatcher from Creative Principals says this need to stop - now! Why? Because Mia is a Gen Z experience designer and she […]
What if you could subconsciously elevate audience emotions and create brand stickiness, seamlessly and beautifully? Artist, wellbeing-tech entrepreneur, TEDx speaker, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling, to make the audience feel like heroes in an immersive story. Learn why emotional elevation matters more than the “wow” factor. Who should […]
What if you could subconsciously elevate audience emotions and create brand stickiness, seamlessly and beautifully? Artist, wellbeing-tech entrepreneur, TEDx speaker, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling, to make the audience feel like heroes in an immersive story. Learn why emotional elevation matters more than the “wow” factor. Who should […]
In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]
In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]
Grease, as pretty much anyone out there will know, is the word. No one knows this more than Secret Cinema‘s Matt Costain, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School’s now officially out – […]
