Hospital of Emotions: A Behind-the-Scenes Case Study on the Immersive Art Phenomenon
Hospital of Emotions is a site-specific pop-up exhibition in Los Angeles.
70 artists from diverse creative fields take over a hospital, transforming it into an immersive artworks exploring the full spectrum of human emotion. Each room is created by a different artist, exploring a human emotion.
A real hospital.
70 artists.
80 hospital rooms.
4 floors.
8 departments of emotions…
It is a self-described “place to heal your heART” and it is a phenomenon.
In this exclusive Experience Briefing, we go behind-the-scenes with the producer of Hospital of Emotions and one of its leading artists.
From the producer, Oshri Elmorich:
• The concept
• The inspiration
• The real estate opportunity
• The building, logistics, artist management, visitor flow, and all the production realities
From one of the artists, DAK (David A Knudsen):
• How those systems, constraints, inspirations, and opportunities translated into one room: ‘Prepper’s Paradise’
Together, they share unique perspectives and insights to this immensely popular Los-Angeles-based experience.
You’ll learn:
• What inspired the project creatively and why a hospital became the right container for it
• How the real estate/building opportunity came together
• How so many artists were managed into one coherent experience
• What challenges came with using the hospital
• What surprises they discovered, once guests started coming through!
• What they’d repeat or change next time
• What’s next for Hospital of Emotions
About DAK (David A Knudsen)
Multidisciplinary artist trained in architecture, graphic design, and photography — because apparently one discipline was never going to cut it.
Seven years of print production at Deutsch, then the launch of my fine art photography career, still among my greatest passions today.
After discovering immersive art in the early 2000s, I created the Altervision 3D Blacklight Experience, which toured across the country. I supplemented that business with wide-format printing and stage/lighting design for corporate events, and have since added atmospheric lighting — temporary or permanent — to my repertoire, elevating moods and altering perspectives on everyday surroundings.
My latest project, “Prepper’s Paradise,” is a visually detailed story of resilience taken to its ultimate form, on view at Hospital of Emotions in Los Angeles.
About Oshri Elmorich
Oshri Elmorich is a singer, songwriter, artrepreneur, and founder of hospitality group ROYVA.
He was the inaugural winner of Trace Stars in South Africa and continues to write, record, and release music alongside his work in hospitality and real estate.
He specializes in transforming overlooked properties into experiential destinations, most notably spearheading Hospital of Emotions – a former Los Angeles hospital converted into a large-scale immersive art installation featuring over 70 artists.
Oshri’s work bridges music, fine art, and physical spaces to create unforgettable experiences.
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How to watch this Experience Briefing:
- Experience Briefings are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings
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Timings:
Session #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:00
- Paris: 18:55 – 20:00
- Los Angeles: 09:55 – 11:00
- Santa Fe: 10:55 – 12:00
- Chicago: 11:55 – 13:00
- New York: 12:55 – 14:00
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:00