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After The Launch: How Competitive Socialising Venues Keep Guests Returning

July 15 @ 5:55 pm - 7:00 pm
TJ Schier

A practical Campfire on increasing repeat visits, refreshing the guest experience and protecting revenue after launch excitement fades.

The problem. Competitive socialising and immersive venues often open strongly. The harder task is sustaining demand once the novelty wears off. Concepts can be difficult to retrofit, menus can become overcomplicated, and discounting can train guests to wait for offers rather than pay full price.

In this 60-minute WXO Campfire – TJ Schier, CEO and founder of SmashSwing and a veteran of BigShots Golf and Chuck E. Cheese – will share practical lessons from his lived experience building and advising gamified entertainment venues. The Campfire session will focus on the operational choices that help venues keep guests returning in Year Two and beyond.

The session will cover how to:

  • Serve two types of guest
  • Increase repeat visits and visit frequency
  • Improve perceived value without relying on discounts
  • Build concepts that can be refreshed rather than rebuilt
  • Choose the right food-and-beverage mix
  • Avoid common causes of the Year Two sales drop
  • Use the team to deliver more consistent guest experiences

You’ll learn how to build a venue that can adapt, give guests reasons to return and sustain sales beyond its first year.

Competitive socialising is one of the smartest, agile sectors in the experience economy, solving problems before they arise while staying true to the heart of the experience. Come and learn from one of the sector’s most experienced heads, bringing TJ’s learnings into your business – whatever the sector.

Read more about SmashSwing Golf: https://www.smashswing.golf

Read a case study: https://sozolabs.com/smashswing

About TJ Schier

TJ Schier is CEO and founder of SmashSwing. He spent 18 years at Chuck E. Cheese, part of CEC Entertainment. He has also spent two decades consulting in the competitive socialising sector, and 2.5 years helping grow BigShots Golf before its sale. He now speaks, consults and develops attractions for gamified golf and competitive-socialising concepts.

 

 

 

How to watch this Campfire:

  • Campfires are available for WXO members only
  • To join the WXO, please head to our Application page
  • The WXO is a global home for the leaders, shapers and doers in the Experience Economy
  • As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

 

 

Timings:

Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

  • London: 17:55 – 19:00
  • Paris: 18:55 – 20:00
  • Los Angeles: 09:55 – 11:00
  • Santa Fe: 10:55 – 12:00
  • Chicago: 11:55 – 13:00
  • New York: 12:55 – 14:00
  • São Paulo, Santiago & Buenos Aires: 13:55 – 15:00

Details

Organizer

Venue

  • Zoom