Inspiration to Innovation: How China’s Immersive Entertainment is Finding Its Own Voice
Ever wondered how the world’s largest consumer market is reinventing immersive entertainment?
Starting her career in LA and working across Disney, AI companies, and her own studio in China, Changting Lu has witnessed an evolution few international creators understand.
From martial arts theme parks drawing millions visitors to AI companies building theatrical experiences, China isn’t following Western models – it’s writing entirely new rules.
Join us for insights on three game-changing trends, cautionary tales of cross-cultural collaborations, and why “foreign monks chant better” no longer holds true in China’s maturing immersive landscape.
Who should attend:
- Anyone interested in Immersive Entertainment in China
- Creative directors & producers seeking international collaboration opportunities
- Immersive experience creators looking to understand or enter the Chinese market
What you’ll learn:
- How China’s immersive market evolved from copying the Sleep No More model to creating entirely new formats — and what this means for international creators
- Three breakthrough trends: heritage-at-scale, virtual-to-physical IPs, and bold tech adoption reshaping the industry
- Why some international collaborations thrive while others spectacularly fail — through real case studies including a $100M+ project that closed in 6 months
- The new rules for cross-cultural creative partnerships
About Changting Lu
As creative director and producer, Changting creates immersive worlds across media.
She was the creative director for Three Body Problem: Beyond Gravity, an experience that brings guests into the world of Three Body Problem with performance, interactive media and AI.
Her career began at Walt Disney Imagineering, where she was a bilingual show writer on Zootopia at Shanghai Disneyland.
Changting holds a B.Mgmt from Tsinghua University and an MFA in Creative Producing from California Institute of the Arts. In 2025 she founded Get Dreams Done Co., a Shanghai-based multidisciplinary design and production company that imagines transcendent worlds and build them into reality.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 9:55 – 11:25 (BST)
- Paris: 10:55 – 12:25 (CEST)
- Dubai: 12:55 – 14:25 (GST)
- Mumbai: 14:25 – 15:55 (IST)
- Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
- Tokyo: 17:55 – 19:25 (JST)
- Sydney: 18:55 – 20:25 (AEST)
- Auckland: 20:55 – 22:25 (NZST)