Making Memorable Measurable: A Practical Toolkit for Understanding Emotional Moments (Late)
In the Experience Economy, we talk about creating…
🧠 “Memorable moments”
🤯 “Unforgettable experiences”
😍 “Making people feel something”
We know that the emotions we make people feel can drive memory. And memory drives future behaviour.
And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right?
Not necessarily so.
Simplified metrics and scoring systems can often flatten rich experiences into headline numbers, ultimately having a negative impact on what we design.
Enter Joe Timson, founder of CAVEA. After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
😩 Live experiences are really hard to measure.
This week’s Campfire sessions take on that challenge. Joe will explore how human memory evolved… around emotion, narrative and a sense of place… and why that matters commercially.
He will then introduce Cavea’s approach to making memorable truly measurable: a practical toolkit for understanding emotional moments, arcs and spaces without reducing experience to a single score.
You’ll leave with an understanding of what actually drives value, helping you unforgettable experiences for your attendees and unstoppable growth for your business.
Who should attend:
- Experience creators
- Designers
- Producers
- Strategists
What you’ll learn:
- How simplified scoring systems abstract reality and make us do the wrong thing
- How human memory has evolved and the role of emotion, narrative and a sense of place
- Cavea’s approach to Making Memorable Measureable
About Joe Timson
After a career spent helping big brands and media companies understand their audiences and de-risk creative/investment decisions with data, Joe founded Cavea to address a clear problem:
Live experiences are really hard to measure.
As media fragments and the experience economy becomes increasingly central to people’s lives, that lack of measurability throttles investment and encourages short-term thinking—often resulting in a worse experience for guests.
Cavea helps experience creators measure what actually drives value, so they can deliver unforgettable experiences for guests and unstoppable growth for their business.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25