The Art & Science of Designing Unforgettable Experiences (Late)

EXCLUSIVE BOOK REVEAL! Take a frock ‘n’ roll tour of the art and sciences needed to unleash the building blocks of experience design.

Join Pigalle Tavakkoli (School of Experience Design) on a frock ‘n’ roll tour of her career in theatre, fashion, and science.

Discover how her path led to developing a comprehensive experience design system with science-backed methods, to empower you to design emotions and memories for maximum impact.

Pigalle will also share two key building blocks from her new guide book, The Experience Design Building Blocks – The Art & Science of Designing Unforgettable Experiences. She will also cover other Building Blocks from the book and read select pages aloud.

Along the way, she’ll reveal anecdotes working with superstar DJs at Ministry of Sound, Lee Alexander McQueen, and renowned neuroscientist Anil Seth.

Key takeaways from this session:

• Pigalle’s definition of an experience and transformation.
• Takeaway a practical method how to harness emotions for impact.
• Shift perspective with thought provocations.
• Inspiration to combine the arts and sciences for a multidisciplinary approach.

About Pigalle

Pigalle Tavakkoli is an experience design strategist, consultant, and award-winning educator.

She has 15 years’ expertise producing collaborations between artists and scientists, and creating immersive story worlds across live and digital platforms for leading scientific, cultural, and arts organizations.

As an educator for more than 12 years, she co-created the UK’s first course in Experience Design at the University of the Arts London, and founded the School of Experience Design.

Pigalle consults and delivers bespoke training for global brands including Apple, Philips, The Guardian, L’Oréal, Unilever, is an international keynote speaker, and Council Member for WXO, Jury Member for Conventa Best Events Awards, Board Member for World Futures Awards.

How to watch this Campfire:

• Link to sign up for this Campfire (WXO members only)
• To join the WXO, please head to our Application page
• The WXO is a global home for the leaders, shapers and doers in the Experience Economy
• As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings

Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25