Magic Memory: The Art of Memory as Experience Design

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For millennia, people used the art of memory to remember what mattered. During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory. This session shows how we can translate principles of Magic Memory into […]

Magic Moments: How to Intentionally Engineer Transformative Experiences

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Every magic moment, every deeply positive experience, has psychological roots. In this WXO Campfire, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed. Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention […]