Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. In this Campfire, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory, meaning, and loyalty – and how experience creators can intentionally design the before phase […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
