In life, in work, in entertainment, people report an increased sense of fulfillment when they feel like they’re part of something bigger. As our loneliness epidemic becomes increasingly untenable, how can experience designers answer the call, from both owners/operators and from humanity, to bring people together and invite a sense of community and meaning? This […]
How experience designers can create moments that shift how people see themselves – and what they believe they’re capable of. Most of us are two steps away from a significant change in our lives through the story we tell about ourselves. All it takes is a moment – an experience that makes us realise what […]
A strategic briefing on how the live entertainment and ticketing technology market works – where value is created, and where the opportunities lie. Live is now the product. Around 50% of global music revenue comes from live events, and that share is still growing. At the same time, ticketing has moved from queues and box […]
A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use. Immersive design know-how often sits with large studios and big budgets. Emerging creatives, cultural organisations and smaller teams have the ambition, but rarely the frameworks or specialist expertise to match. This Experience Briefing introduces Immerse […]
A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it. Film tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities, players are starting to visit the locations behind them […]
An inside look at SXSWestworld – HBO’s landmark immersive activation – eight years on. Branded live entertainment is everywhere now. But few activations have come close to SXSWestworld, which is still cited as a benchmark eight years later. This Experience Briefing goes behind the scenes of how it was actually built, why it worked, and […]
