Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold
ZoomWhat happens when a piece of community-created internet folklore becomes the number one film in America? Backrooms began life as a single unsettling image posted online. From there it evolved into a collaborative creepypasta or unfiction phenomenon, inspired millions of fan theories, videos and discussions, spawned a hugely successful YouTube series, and has now become […]