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Why PR Stunts Matter: How Forming a Roman Legion for the Launch of The Last Days of Pompeii Delivers Feelings and Tickets

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In a world of endless online campaigns and “Fever-style” messaging, how can cultural projects and live experiences still stand out? Stage Magic's Peter Monbailleu explores why PR stunts matter – not as gimmicks, but as strategic moments that create attention, emotion, conversation and sales. Using such experience launches such as The Last Days of Pompeii […]

Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold

Zoom

What happens when a piece of community-created internet folklore becomes the number one film in America? Backrooms began life as a single unsettling image posted online. From there it evolved into a collaborative creepypasta or unfiction phenomenon, inspired millions of fan theories, videos and discussions, spawned a hugely successful YouTube series, and has now become […]