WXO Pitch Guidelines

  • We want to know what’s new and next in experiences.

When thinking about what to pitch us at the WXO, consider Rudyard Kipling’s Six Honest Serving Men:

I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

Rudyard Kipling, I Keep Six Honest Serving Men,


WHAT is the experience? What is this story about? Is it simply something that happened? Does it represent a new insight, trend, or learning?

WHY do you think WXO’s audience of experience creators and stagers need to know about this, or even care?

WHEN is it happening? If it’s in the present, or even the past, does it point the way to the future? Our experience creators want to make money today and tomorrow.

HOW will they be able to take the ideas you present and create newer, better experiences?

WHERE is this taking place? The WXO is a global institution. We are interested in inspiration and information from all around the world, and from all experience sectors.

WHO are the creators? In business journalism, the people are too often forgotten. But a problem isn’t a problem unless a person has it. And also, who needs to know about this? Who will benefit from knowing about this?

Note that, as per our Presentation Guide, we will require images and/or video to bring this story to life.

Send any proposals via our contact page, or to this email.