The Progression of Economic Value

  • The theory at the heart of the Experience Economy
  • This holds that as our economy progresses, experiences become more valuable
  • Conceived by Jim Gilmore and Joe Pine in 1999

The Progression of Economic Value states that as a society and its economy evolves, so customer needs and wants change. As their needs and wants change, so what a firm has to do in order to be competitive changes.

For more, read Pine and Gilmore’s The Experience Economy.

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[…] is take-out from the theory of the Progression of Economic Value, the key concept in the seminal book, The Experience […]