Campfire #1: Wednesday 17 September 2025, 09:55 UK / 10:55 EU / 16:55 SHA / 18:55 SYD
>> Register to attend (Campfire #1)
Luna Park Sydney is a multi-layered immersive experiences transformation looking backwards to the original 1935 identity and ethos of Luna Park Sydney, to then build a direction forwards for future generations.
Join Luna Park Sydney’s CEO John Hughes and Head of Strategy & Experiences Lucy Keeler to discover the secrets of the transformation of this iconic theme park – and what’s coming next.
YOU’LL DISCOVER:
- For the technical minded: What is the optimal tech-stack for an immersive space to maximize capability?
- For brand identity professionals: How do you get locals to re-engage with their iconic park, when they’ve overlooked it for many decades?
- For the designers: How do you balance a site’s heritage with technology-driven attractions? What do you keep? What do you abandon?
About John & Lucy
John Hughes was engaged to transform Luna Park Sydney from a rare, iconic, heritage amusement park to the number one experiences destination in APAC. John and Lucy have created, commissioned and produced seven immersive experiences in the past two years and developed a multi-experience partnership with Netflix. Squid Game: The Experience at Luna Park was designed and developed by Lucy and her team was sold out for 5 months and according to Netflix, ‘the best performing, best reviewed Squid Game Experience in the world’.
This session will run in only the Campfire #1 slot so don’t miss it!
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)
