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How to Design Experiences for Gen Z (Late)
How often have you been in a brainstorm or been sat on a webinar where a Millennial or Gen Xer starts talking about how to appeal to Gen Z?
Designer and illustrator Mia Thatcher from Creative Principals says this need to stop – now!
Why? Because Mia is a Gen Z experience designer and she is fed up of being told what she is meant to like.
Join Mia as she offers a genuine Gen Z perspective on experiences based on both her love of theme parks and her work on projects like Space Center Houston and College Football Hall of Fame.
The idea for today’s Campfire session was born when a boomer volunteered Mia to prepare a presentation on what every experience designer should know about her generation. As he said, “We are all talking about how to design for young people, but you are the only one in the room under the age of 23!”
And thus a Campfire was born.
Mia will explore:
- What “old people” get wrong about Gen Z
- Gen Z’s well-documented love of nostalgia
- Why they’d rather spend four hours watching a video essay instead of reading one…
- Why they want to feel like they are part of something bigger (kind of like the WXO).
- What bugs Gen Z (and what excites them)
- Plus she’ll share ways to find common ground without pandering
The Campfire will include practical tips based on both personal experience and on-the-job research.
As well as Gen Z, Mia will explore the latest experience trends on the generation that’s coming up next – Gen Alpha (or, as she calls them, ‘Sticky iPad babies’…)
About Mia Thatcher and Creative Principals
Mia interned for three summers at Creative Principals before joining the company full-time as a designer and illustrator in June 2024 after graduating from Savannah College of Art & Design.
From concept art for the Temple Square in Salt Lake City to storyboards for Qiddiya’s Mercedes-AMG World of Performance, Mia has quickly proven herself as one of the rising creative voices in the experience industry.
Other projects have included designs and storyboards for the Yosemite Mountain Sugar Pine Railroad, the FM Claims Experience, J. Kruse Education Center and Abu Dhabi’s Winterfest.
Mia also just closed a deal to design and write a graphic novel with a major American publisher.
How to watch this Campfire:
- Link to sign up for this Campfire (WXO members only)
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
London: 17:55 – 19:25
Paris: 18:55 – 20:25
Los Angeles: 09:55 – 11:25
Santa Fe: 10:55 – 12:25
Chicago: 11:55 – 13:25
New York: 12:55 – 14:25
São Paulo, Santiago & Buenos Aires: 13:55 – 15:25