From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets

Events are always at risk when marketing budgets are under scrutiny.

In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events.

You’ll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling event reports.

Key takeaways:

• Clear insight on the metrics that matter most

• How to work with stakeholders to establish measurable objective

• Actionable strategies for collecting credible data

• Approaches to build compelling event reports

Who should attend:

• Marketers

• Strategists

About Dax Callner:

Dax Callner is an event and experiential marketing strategist with over 25 years experience, supporting clients like Amazon, TikTok, Vodafone, Google, Toyota, HSBC, Meta, KPMG, Bayer, P&G and many others.

He is also the founder and president of the Event Marketing Measurement Association, a nonprofit focused on helping our industry thrive through measurement standards and education.

In his spare time, Dax also makes music.

How to watch this Campfire:

• Campfires are available for WXO members only
• To join the WXO, please head to our Application page
• The WXO is a global home for the leaders, shapers and doers in the Experience Economy
• As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings:

Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

• London: 17:55 – 19:25
• Paris: 18:55 – 20:25
• Los Angeles: 09:55 – 11:25
• Santa Fe: 10:55 – 12:25
• Chicago: 11:55 – 13:25
• New York: 12:55 – 14:25
• São Paulo, Santiago & Buenos Aires: 13:55 – 15:25