From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets
ZoomEvents are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]