What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
