• The Event Transformation Blueprint: 10 Steps to Events People Trust (Early)

    Zoom

    When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]

  • The Event Transformation Blueprint: 10 Steps to Events People Trust (Late)

    Zoom

    When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]

  • Behind the Mask: The Experience Strategy Behind a €260M Exit (Early)

    Zoom

    What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]

  • Behind the Mask: The Experience Strategy Behind a €260M Exit (Late)

    Zoom

    What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]