When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]
Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]
