A Toolkit for Immersive

A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use.

Immersive design know-how often sits with large studios and big budgets. Emerging creatives, cultural organisations and smaller teams have the ambition, but rarely the frameworks or specialist expertise to match.

This Experience Briefing introduces Immerse Up, Gary Moynihan’s free, practical toolkit for designing more meaningful, visitor-centred experiences.

The goal: give producers and creative teams practical frameworks for turning ambitious ideas into experiences that work for the people walking through them.

The idea may be bold. The technology may be impressive. But designing an experience that works for visitors – within real budgets and real-world constraints – is less straightforward.

In this session, Gary Moynihan, creative director, consultant and former Head of Creative at Grande Experiences and THE LUME, will explore why great immersive design starts with the visitor.

Drawing on lessons from large-scale immersive exhibitions experienced by millions of visitors worldwide, and from teaching immersive media at Swinburne University, Gary will share practical frameworks for thinking about audiences, participation, immersion and inclusive design.

The session will explore:

• Why great immersive design starts with the visitor, not the technology
• Using the Experience Vision framework to define tone, dramatic arc and memorable hero moments
• Creating purposeful interaction and participation with Moment Mapping, Interaction Purpose and Levels of Participation
• Applying Inclusive Design principles to balance creativity with accessibility, resources and real-world constraints
• How to help clients turn ambitious ideas into achievable experiences
• How the industry can share its knowledge and tools more openly – and help the next generation create better experiences

Who is it for?

• Producers and project leads who need practical frameworks for turning an immersive idea into a viable, visitor-centred experience
• Emerging practitioners and smaller creative teams without large budgets or specialist design expertise – but with all the ambition in the world
• Creatives from other design disciplines developing immersive, interactive and location-based experiences
• Cultural organisations developing visitor experiences
• Non-traditional teams taking their first steps into immersive design
• Anyone who wants to design experiences that put the visitor first

About Gary Moynihan

Gary Moynihan is a creative director, consultant, educator and advocate focused on creating more meaningful experiences for audiences.

As Head of Creative at Grande Experiences and THE LUME, he shaped large-scale immersive exhibitions experienced by millions of visitors worldwide. Today, he works independently on immersive projects, consulting with creative teams, cultural organisations and experience-makers from concept through to delivery.

He also teaches immersive media at Swinburne University, and created Immerse Up, a free practical toolkit making visitor-centred immersive design more accessible to emerging creatives and teams worldwide.

How to watch this Experience Briefing:

• Experience Briefings are available for WXO members only
• To join the WXO, please head to our Application page
• The WXO is a global home for the leaders, shapers and doers in the Experience Economy
• As a member, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings

Timings:

Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

• London: 9:55 – 11:00 (BST)
• Paris: 10:55 – 12:00 (CEST)
• Dubai: 12:55 – 14:00 (GST)
• Mumbai: 14:25 – 15:00 (IST)
• Shanghai / Singapore: 16:55 – 18:00 (CST/SGT)
• Tokyo: 17:55 – 19:00 (JST)
• Sydney: 18:55 – 20:00 (AEST)
• Auckland: 20:55 – 22:00 (NZST)