Experience Briefing

A practical session on designing immersive experiences around the visitor – with a free toolkit any team can use.   Immersive design know-how often sits with large studios and big budgets. Emerging creatives, cultural organisations and smaller teams have the ambition, but rarely the frameworks or specialist expertise to match. This Experience Briefing introduces Immerse […]

A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it. Film tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities, players are starting to visit the locations behind them […]