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GTA 6: A New Model for Tourism (Early)

October 28 @ 9:55 am - 11:00 am

A practical session on how video game worlds are shaping where people travel – and how destinations can get ahead of it.

Film tourism has been around for decades. Now video games are catching up. As more games are set in places inspired by real cities, players are starting to visit the locations behind them – a new kind of “set-jetting”.

This Experience Briefing breaks down current video game partnership trends, the ethics of game-based partnerships, and how destinations and attractions can organise around them.

The goal: give attractions, destinations and experience-makers practical ways to turn game releases into real-world engagement.

The audience may be huge. The hype may be unprecedented. But knowing how to turn a game’s popularity into real-world visits – responsibly, and with the local community on board – is less straightforward.

GTA 6 is a case in point. Set in a world inspired by Miami and Florida, its release could be the moment this shift goes mainstream.

In this session, Kaliq Ray, a Miami-based UX designer and Event Producer at Signify Creative, will share his observations from the intersection of travel, hospitality, film, open-source technology and culture.

Drawing on more than 15 years in creative direction and experience design – across entertainment, film, hospitality, game development, government and nonprofits – Kaliq will explore how video game IPs drive awareness and engagement, and how destinations can use this trend to benefit their attractions and city event ecosystems.

The session will explore:

  • How video game IPs are shaping future travel trends – and why set-jetting is moving from film to games
  • What the release of GTA 6 could mean for tourism
  • Current industry trends in video game partnerships
  • The ethics to consider when engaging in game-based partnerships
  • How to organise with your community around video game IP partnerships
  • Practical ways to start leveraging game releases in your promotions

Who is it for?

  • Tourism organisations and destination marketers
  • Location-based attractions and city event teams
  • Hospitality professionals
  • Experience designers, creative directors and producers
  • Marketers looking for new ways to drive awareness and engagement
  • Cultural experience teams and technologists

About Kaliq Ray

Kaliq Ray is a design professional with more than 15 years of experience, specialising in creative direction and experience design.

Based in Miami, he is a UX designer and Event Producer at Signify Creative. His work spans entertainment, film, hospitality, game development, government, nonprofits and software design.

Kaliq’s passion is bringing people together through immersive storytelling.

 

How to watch this Experience Briefing:

  • Experience Briefings are available for WXO members only
  • To join the WXO, please head to our Application page
  • The WXO is a global home for the leaders, shapers and doers in the Experience Economy
  • As a member, you’ll get live access to Experience Briefings like this one plus unlock an on demand library of over 100 recordings

 

 

Timings:

Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

  • London: 9:55 – 11:00 (BST)
  • Paris: 10:55 – 12:00 (CEST)
  • Dubai: 12:55 – 14:00 (GST)
  • Mumbai: 14:25 – 15:00 (IST)
  • Shanghai / Singapore: 16:55 – 18:00 (CST/SGT)
  • Tokyo: 17:55 – 19:00 (JST)
  • Sydney: 18:55 – 20:00 (AEST)
  • Auckland: 20:55 – 22:00 (NZST)

Details

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