Why We Exist

Founded in 2020 – with Co-Founders from Helsinki to Melbourne, Shanghai to San Francisco – the World Experience Organization (WXO) is a global institution dedicated to improving the quality of experiences, enhancing the opportunities for experience creators, and promoting the Experience Economy. Think of us at the World Economic Forum, but for experiences.

Our Mission
To connect and provoke the pioneers of the Experience Economy
To serve and grow the Experience Economy


Our Moonshot
To transform quality of life on Earth

Our Mission
To connect and provoke the pioneers of the Experience Economy
To serve and grow the Experience Economy
To shine a spotlight on exceptional experience design

Our Vision
To connect the Experience Economy ecosystem to create one transdisciplinary Experience Economy
To be the marketplace for organizations to find and hire best-in-breed experience creators
To evolve society so that more people become experientialists enjoying ever better experiences

What We Stand For

We’ve listened to people from around the world and across the Experience Economy. Based on what they’ve told us, we believe the WXO is most likely to be useful and fulfil its mission by delivering four key pillars: Content, Community, Commerce, and Champion.


The ultimate sharing space for ideas, information and insights that help experience creators design, build and deliver show-stopping, life-affirming, better experiences. Think case studies and reviews, op-eds from pioneers in the field, experience trends and news, thought leadership and reports, and eventually education and training.


The ultimate “campfire’” for Experience Economy experts across sectors to share their thoughts and challenges, challenge each other, and reach out for support. Think virtual and live events, an annual World Experience Summit, and online members-only platform to connect all year round with access to support, direct messaging, conversations and opportunities.


The ultimate marketplace for organizations to find and hire the best-in-breed experience creators. Think a WXO Certification to create standards for the Experience Economy and support better experiences, and a WXO Accreditation to build trust in Experience Economy practitioners.


The ultimate voice for the Experience Economy, speaking for its critical importance and recognizing those who are truly pioneering its future. Think an annual WXO Awards and working groups such as Women in Experience (WiX) and Representation in Experience (RiX).

What We Offer


1. WXO Campfires

The world’s first playground for global experience pioneers to connect, learn and share the Art, Science, Business of tomorrow’s Experience Revolution. The WXO has now run more than 150 weekly virtual Campfires to champion and challenge the pioneers at the forefront of this revolution, many of which are available to view on-demand.


2. WXO Connect

WXO Connect is your exclusive, members-only platform to connect with and directly message other experience pioneers around the globe. It’s also where you’ll find links to join WXO Member events including Campfires, PlayLabs and Socials.


3. WXO PlayLabs

PlayLabs are a lot like Campfires, but with more direct “tool-based” short talks, followed by some practical co-creating. Each PlayLab focuses on a trending experience topic. They’re open to both full WXO Members and Emerging Talent & Student Members, so the next generation of talent can learn from the pioneers – and vice versa. 

4. WXO Socials

A more relaxed, online, monthly event run by our members and offering another chance to connect with global experience pioneers in a more informal setting.

5. World Experience Summit

For the first time ever, in June 2023 Experience Economy pioneers from around the globe and across all sectors came together IRL at the World Experience Summit in London to define the future of experiences. Our annual live event is set to return for its second edition in 2024.



Who You’ll Meet

The ever-expanding WXO community currently includes over 500 Members in more than 39 countries worldwide. When you join us, you’ll meet experts from all experience sectors and from organisations including:

What Do Experience Experts Think?

Join Us

Ready to join fellow expert experience creators from 39+ different countries as we lead the Experience Revolution forward?

Then it’s time to apply to join the WXO. The application form should only take 15-20 minutes, and you’ll hear back in 2-3 working days.

What You'll Also Get As A Member
  • Access to the WXO's virtual Campfires: the place to connect, learn & share
  • Instant access to all Campfire videos
  • Watch all future Campfires you can’t make via video too
  • Connect with Experience Experts anytime via our always-on WXO Connect platform
  • Be recognized as an Experience Leader
  • Display your WXO Membership Badge
  • WXO PlayLabs: practical hands-on XD workshops
  • WXO Socials: to make useful, global connections
  • Join our Committees dedicated to improving the Experience Economy for all