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Purpose-led Creative & Brand Leader | Experience Economy Pioneer | 2x Author & 3x Founder | Speaker, Publisher & Educator | Strategic Advisor
I have been a leader at some of the largest and most-awarded marketing and advertising agencies in the world, guiding my clients to pursue human-centric and experience-based growth strategies for their brands and businesses. I currently advise Fortune 100 clients and non-profit organizations as the CEO of consultancy Mudfarm Ventures.
I was most recently the CMO and CSO for a spirits investment firm with a $250M portfolio of brands. Prior to that, I was CEO of School, a purpose-led creative consultancy for Fortune 100 brands and international non-profits, launched by Project Worldwide.
I started and led the global experiential practice at MDC Partner’s Crispin Porter + Bogusky, currently still the most-awarded creative agency of the 21st century, and was executive creative director at Omnicom’s GMR Marketing, the world’s largest experiential marketing agency. I started my agency career as the founder of Gearwerx, the first experiential marketing agency in Canada.
I started and led the global experiential practice at MDC Partner’s Crispin Porter + Bogusky, currently still the most-awarded creative agency of the 21st century, and was executive creative director at Omnicom’s GMR Marketing, the world’s largest experiential marketing agency.
I am the author of two acclaimed books on experiential marketing and global brand trends, publish a marketing ‘zine called CAMUS, write regularly for Adweek, and lecture at the University of Colorado, Solvay School of Business and Denver Ad School.
Fortunately and unfortunately, I am a lifelong supporter of Arsenal Football Club.
