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Owner at ARGN.com, Cultural Intelligence Director at Simon & Schuster
Michael has been writing about the immersive space at ARGN.com since 2007. And while the site specializes in covering the world of alternate reality games, it has also provided early coverage of some of the mainstays of the immersive landscape including escape rooms, immersive theater, blockbuster Larps, brand activations, augmented reality games, serious games, museum and library exhibitions, puzzle hunts, and more.
Michael was previously Vice President-Director of Strategy & Analytics at Digitas Health, taught courses on Advertising at Villanova University's Graduate School of Communications, helped launch WIRED.com's Decode blog, and led Events for the MIT Mystery Hunt in 2024.