Campfire #1: Wednesday 1 October 2025, 09:55 UK / 10:55 EU / 16:55 SHA / 18:55 SYD

>> Register to attend (Campfire #1)

What if you could subconsciously elevate audience emotions and create brand stickiness, seamlessly and beautifully? 

Artist, wellbeing-tech entrepreneur, TEDx speaker, and experience designer Jeena Earthiva shows us how to use music and sensory storytelling, to make the audience feel like heroes in an immersive story. 

Learn why emotional elevation matters more than the “wow” factor.

WHO IS THIS CAMPFIRE FOR (AND WHY)?

1. Experience Designers & Event Producers (who want to touch people’s hearts)

• To discover new tools and approaches for creating multisensory, emotionally transformative experiences.
• To turn their events into interactive story worlds – that evoke emotion and deepen audience engagement. Help audience feel that they stepped into a story – almost like in a game.

2. Brand Leaders & Marketers

• To co-create subconscious and conscious design that creates positive emotional associations to drive loyalty, recall, and deeper brand love. (using music and sensory cues)

3. Innovators in Music, Entertainment, Wellness

• To curate musical, sensory experiences, soundscapes blending high-energy electrifying moments with calm reflective ones. 

4. Innovators in Tech & Gamification

• To gamify (or enhance game design) player and user journeys with neuroscience-based engagement tools. 
• Creative direction that blends fun, artistic elements, music, science, mechanics and more.

WHAT YOU’LL LEARN & DISCOVER:

1. Subconscious Design Blending Music & Sensory Storytelling: Creating Impact People Feel Without Realizing Why

Discover how to use soundscapes and sensory cues to positively influence people on a subconscious level – elevating emotions without them even realizing why. 

2. How to Make Your Audience Feel “I Stepped Into a Story Where I Was The Hero”

Treat your events as an interactive story: make people the heroes. People remember experiences where they feel seen, heard, and actively involved. Learn the importance of designing events like immersive stories or games – where people feel like they can make autonomous choices, engage with fun, and leave feeling like the hero of the journey. 

3. Why We Need More Experiential Keynotes – Layering Sound, Emotion, Mental Journeys

Ever sat through a long keynote wishing you could escape for coffee? Experiential keynotes change that. Discover how combining soundscapes, emotional cues, and guided mental journeys can turn a typical keynote into an immersive experience that engages the mind, heart, and senses. Don’t just listen, experience through your senses. 

4. Emotional Elevation vs. The “Wow” Factor: Designing Moments That Last

You can create moments that make people go “Oh wow” – and yes, that can be memorable. But will it make them do something, feel something deeper? Or are they just impressed, with the feeling fading the next day?

Explore the impact of intentionally generating positive emotional associations with your brand/experience, beautifully and seamlessly. 

5. Why Events Need Both Excitement and Calm: Adding Wellness Without Boring-ness!
Ever been at a high-energy event with no space to breathe, connect, or have a meaningful conversation? Now imagine the opposite: a beautifully slow-paced wellness event that drifts into abstract ideas, leaving you restless.

The neuroscience is clear – we need the balance of both excitement and calm. 

How to create events that balance electric, high-energy moments with calm, reflective pauses.

ABOUT JEENA:

Jeena Earthiva is an artist, wellbeing-tech entrepreneur, TEDx speaker, and experience designer who creates immersive, multisensory experiences that elevate mental fitness and wellbeing. 

Founder of Conscious Music Code, she blends music, soundscapes, storytelling, and sensory design to craft experiences that inspire & energize audiences. She is also a co-founder of startups across gaming, corporate wellbeing, events and conferences, working at the intersection of experience design, neuroscience, technology and mental wellbeing. 

As an Indian-born, Belgium based entrepreneur, she works with diverse teams across the globe, committed to make deep global impact through creative experiences that enrich minds.

This session will run in only the Campfire #1 slot so don’t miss it!

Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 9:55 – 11:25 (BST)
Paris: 10:55 – 12:25 (CEST)
Dubai: 12:55 – 14:25 (GST)
Mumbai: 14:25 – 15:55 (IST)
Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
Tokyo: 17:55 – 19:25 (JST)
Sydney: 18:55 – 20:25 (AEST)
Auckland: 20:55 – 22:25 (NZST)