Campfyre 60: Top Flops & Epic Fails

Bad experiences are bad for all of us.

When so many firms claim to offer ‘experiences’ today, how can consumers know what’s true and what isn’t? How can they choose between experiences that are really well designed and good, and those that aren’t?

And how can clients distinguish between firms who claim to create great experiences, and those who really deliver?

Friction like this is bad for consumer and client confidence. If a person or a firm is burned when they spend money and time in the Experience Economy, next time

they’re likely to hesitate, to choose an option that seems safer, and to spend somewhere else.

We need to find a way to make it easier for people and firms to avoid the ‘experience’

creators who cut corners on the experience, spend their money on hype, and so put people off from spending more on experiences in the future.

So for CampfYre 60, we’re on a mission to smoke out failure. Together, let’s figure out why bad experiences happen – and how we can make sure we don’t make the same mistake twice. If we don’t, we’ll only end up with more Fyre Festivals in all experience sectors.

In anticipation, think about:

• What’s the worst experience you’ve ever attended?
• What’s the worst experience you’ve ever designed?
• What did you learn from both?

*NB: This event is for WXO Members ONLY. To attend Campfires, click here to apply to join the WXO.*